Can’t tell if I should yawn at this news.
After years of discussions, disagreements, and digressions, the Do Not Track header is supported by all of the major browsers. But because there’s no real requirement for sites or advertisers to respect it, DNT is not as effective as it could be. Now, the EFF, Disconnect, and several other organizations are publishing a new DNT standard they say is stronger and more realistic.
via EFF, AdBlock and Others Launch New Do Not Track Standard | Threatpost | The first stop for security news.
In case you missed this:
We met Brian O’Kelley and Mike Nolet when they first started thinking through AppNexus — how they’d approach it, and which market to go after. Here’s the deck we saw
via AppNexus’ First Pitch — Before It Steered Around the Cloud to Win Big in AdTech – First Round Review.
Summing up these 45 pages, one can say that Microsoft basically grants itself very broad rights to collect everything you do, say and write with and on your devices in order to sell more targeted advertising or to sell your data to third parties. The company appears to be granting itself the right to share your data either with your consent “or as necessary”.
via Microsoft’s new small print – how your personal data is (ab)used.
Ad blocking on iOS 9 will improve web browsability on mobile but the reality is that mobile engagement is app driven. Will increased browsability change that mix?
TL:DR: when Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of ad blockers on iOS – and it’s going to have far-reaching effects not just on websites and advertisers, but potentially also on the balance in mobile platforms and even on Google’s revenues.
via The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google | The Overspill: when there’s more that I want to say.
Instagram will bring in $595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network.
via Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 – eMarketer.
Pandora ad product:
Sponsored Listening prompts people to watch a short video or click on a rich media ad to unlock one hour of ad-free listening. Per Pandora, those pilot ads boosted purchase intent by 30 percent and brand awareness by 12 percent.
Each video ad is at least 15 seconds long and can run up to two-and-a-half minutes long. Jonathan Eccles, Pandora’s product lead, said people are interacting “tremendously” with content for more than the 15-second requirement.
via All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora | Adweek.
Read this first:
We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.
via Everything in Its Right Place It’s been a little more than a quarter since I….
Then read this from 2011: Google+ needs to work for Larry Page’s sake
Then also read this for 2011: Larry Page Just Tied ALL Employees’ Bonuses To The Success Of Google’s Social Strategy
Good to have some historical context.
I ended up reading the source article because this Techcrunch article drops a lot of the nuance. It’s interesting because you could argue that from a CTR standpoint, you could say the interstitials were effective in driving people to install the app. Since Google’s app installs remained largely unaffected, they decided to retire the interstitial to boost mobile website activity.
The ad giant has just blogged about the result of its study, saying it found almost two-thirds (69 per cent) of visitors served with an interstitial for its Google+ social service abandoned the page entirely — neither downloading the app, nor going on to visit the mobile website — attributing this to the added friction of serving mobile users with an interstitial.
via Google Studies How Much Interstitials Suck On Mobile | TechCrunch.
DraftKings, one of the top daily fantasy sports companies, has raised $300 million in new funding led by 21st Century Fox’s Fox Sports unit. The deal also calls for DraftKings to spend roughly $250 million on ads with the TV company over the next three years, according to sources familiar with the agreement.
via DraftKings Raises $300 Million, Promises to Spend Much of It With Fox Sports | Re/code.
Today, Google released an update to Chrome for iOS with support for both the Physical Web and Eddystone. Mobile developers of all types – brands, advertisers and retailers – can now use beacons to broadcast websites directly to Chrome and they’ll be displayed in the iOS Notification Center.
via Reality matters — Google services on iOS now work natively with….