Today Twitter is unveiling a new video ad unit called First View. Advertisers opting for a First View position will essentially jump to the front of the queue in Twitter’s ad network, getting the top ad spot the first time a person opens Twitter, for a period of 24 hours.
The shiny new object: a deal with Snapchat Inc., the popular vanishing messages app that already carries content for Viacom-owned networks Comedy Central and MTV. Viacom and Snapchat are taking their deal a step further with a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf.
Although this is not so good news, it’s sponsored content business should be rock solid:
On Thursday LinkedIn announced that it will stop selling ads that appear outside of its walled garden. The company estimated that it will miss out on $50 million in revenue, but it appears the costs of growing and operating that business offset any profitable upside.”While initial demand was solid, the product required more resources than anticipated to scale,” LinkedIn CFO Steve Sordello said in the company’s earnings statement released on Thursday.
The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile market share over the holidays, according to a report by mobile marketing firm Fiksu.
The latest group trying this sort of thing out:
Boost Mobile customers can reduce their phone bills by $5 per month by displaying targeted ads, offers and content from brands and media companies including Starbucks, Levi’s and Lyft at various times when they unlock their handset.
Article on shady lead gen and dependent industries:
To understand how lead gens game Google’s algorithm, you need to know a bit about how a company’s address winds up in Google’s results, and how those results can be fraudulently altered. Few know the particulars better than Bryan Seely, who worked for a lead-gen outfit in the automotive glass repair field, based in Southern California, from 2008 to 2010. During that time, he produced about 3,000 fake auto glass repair listings across the country. Eventually appalled by his handiwork, he became what he calls a reformed hacker and explained his techniques in a self-published book, “Cyber Fraud: The Web of Lies.”
Gets really deep into Neustar:
By implementing these government data requests with precision and accuracy, trusted third-parties — like Neustar, Subsentio, and Yaana — can turn reasonable profits for their services.
Sources say Twitter made the move in an attempt to get some of its VIP users to stay engaged with the service.
CPMs for all Instagram ads — that includes video and carousel ads, too — were $5.21 in September, peaked in November at $7.20, and then fell back to $5.94 in December.