Although this is not so good news, it’s sponsored content business should be rock solid:
On Thursday LinkedIn announced that it will stop selling ads that appear outside of its walled garden. The company estimated that it will miss out on $50 million in revenue, but it appears the costs of growing and operating that business offset any profitable upside.”While initial demand was solid, the product required more resources than anticipated to scale,” LinkedIn CFO Steve Sordello said in the company’s earnings statement released on Thursday.
Source: LinkedIn Shuts Down Its Ad Network 12 Months After It Opened | Digital – AdAge
The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile market share over the holidays, according to a report by mobile marketing firm Fiksu.
Source: User acquisition costs hit all-time highs in December | GamesBeat | Games | by Dean Takahashi
The latest group trying this sort of thing out:
Boost Mobile customers can reduce their phone bills by $5 per month by displaying targeted ads, offers and content from brands and media companies including Starbucks, Levi’s and Lyft at various times when they unlock their handset.
Source: Unlockd signs US deal with Boost Mobile worth up to $100 million
Article on shady lead gen and dependent industries:
To understand how lead gens game Google’s algorithm, you need to know a bit about how a company’s address winds up in Google’s results, and how those results can be fraudulently altered. Few know the particulars better than Bryan Seely, who worked for a lead-gen outfit in the automotive glass repair field, based in Southern California, from 2008 to 2010. During that time, he produced about 3,000 fake auto glass repair listings across the country. Eventually appalled by his handiwork, he became what he calls a reformed hacker and explained his techniques in a self-published book, “Cyber Fraud: The Web of Lies.”
Source: Fake Online Locksmiths May Be Out to Pick Your Pocket, Too – The New York Times
Gets really deep into Neustar:
By implementing these government data requests with precision and accuracy, trusted third-parties — like Neustar, Subsentio, and Yaana — can turn reasonable profits for their services.
Source: Meet the shadowy tech brokers that deliver your data to the NSA | ZDNet
Sources say Twitter made the move in an attempt to get some of its VIP users to stay engaged with the service.
Source: Twitter Has Stopped Showing Ads to Some VIP Users | Re/code
DataXu’s valuation is not being disclosed in this round, but CB Insights, which compiles finance data on startups and other tech companies, tells us that it has marked DataXu as part of the “unicorn club”– with a valuation over $1 billion — since 2015. DataXu tells TechCrunch that its 2014 revenues were $167.5 million, up from $100 million the year before. (These are the latest figures the company discloses, a spokesperson tells me.)
Source: DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech | TechCrunch
Amazon has discussed working with phone brands at a “factory level” to integrate its services with devices in a deeper way than simply preloading apps as it currently does with some companies, says one person familiar with Amazon’s thinking. This would help Amazon gain a measure of influence over Android smartphone software, which is owned by a competitor, Google.
Source: Amazon’s Next Phone Play — The Information