Stats: The economics of the podcast boom

Despite the fuzzy metrics, or perhaps because of them, right now podcast ads are expensive. According to one recent estimate, podcast ads are selling for $20-$45 per thousand listeners—a number known, in ad-sales parlance as CPM. That’s far more than either radio, network tv, or web ads, which tend to have CPMs in the $1-$20 range.

via The economics of the podcast boom – Columbia Journalism Review.

Apple Opens Up iTunes Radio to Automated Buying Through iAd

From last week:

Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had to buy through Apple’s lean iAd sales staff. The new feature also comes with updated targeting capabilities, using customer phone numbers and email addresses that can be cross-referenced anonymously against marketers’ data.

via Apple Opens Up iTunes Radio to Automated Buying Through iAd | Digital – Advertising Age.

Disney Figures Out How to Monetize Mobile Games In Asia: Tsum Tsum has reached $300 million in revenue

“It’s done $300 million in revenue, and it couldn’t have done that without Line’s social network,” he said. “That’s a great partnership for us because we’re able to reach into their social network with our IP.”

To put that in perspective, Disney’s entire Interactive division earned $1.3 billion across the whole of the last fiscal year.

via Disney Tsum Tsum has reached $300 million in revenue | GamesIndustry.biz.

Facebook May Host News Sites’ Content, Comes With Risks For Pubs

The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web.

That data might instead go to Facebook, which like many companies uses that information itself to target and track consumers more effectively for advertisers (and which has been subject to criticisms over its privacy policies). It has not been disclosed how much of that data Facebook would be willing to share.

via Facebook May Host News Sites’ Content – NYTimes.com.

Facebook wants its audience data to replace the cookie

Its latest move to establish itself as the source for ad targeting data across the Web is an announcement today that LiveRail, the video advertising platform it acquired for around $500 million in July 2014, will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps.

via Facebook wants its audience data to replace the cookie – Digiday.

Twitter to Surpass Yahoo in U.S. Display Ad Revenue, eMarketer Says

Twitter is set to take Yahoo’s place as the third-largest seller of online display advertising in the U.S., according to eMarketer.

The social media site is expected to claim 5% of the U.S. display ad market this year, up from 3.6% last year, the online ad researcher said in a report it plans to release Thursday. Twitter still trails Facebook with 25.5% of the market; and Google, with a 13% share.

via Twitter to Surpass Yahoo in U.S. Display Ad Revenue, eMarketer Says – Digits – WSJ.

Facebook wants its audience data to replace the cookie

Its latest move to establish itself as the source for ad targeting data across the Web is an announcement today that LiveRail, the video advertising platform it acquired for around $500 million in July 2014, will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps.

Making Facebook data more broadly available could reduce ad fraud, added Morgan. “When you’re targeting on data from real people, you are by definition not targeting just on lookalike data, which could be robot traffic,” he said.

All this value for marketers — more precise targeting, fraud reduction — could yield higher prices for publishers on their video and display inventory.

via Facebook wants its audience data to replace the cookie – Digiday.

Everything You Need To Know About The Google-Twitter Partnership

In the old world, Google used to crawl Twitter in order to pull out relevant tweets for search results. That didn’t work very well — try to crawl a velocity of 8,766 tweets per second, and you’ll find out why. If Google did try to crawl Twitter at the appropriate rate, Twitter might very well crumple up in a heap of server meltdown.

Instead, Google now has complete access to the firehose.

Are you eagerly eyeing Google’s search results, waiting for your tweets to show up? Keep waiting. It could take a while – as much as “a few months”

via Everything You Need To Know About The Google-Twitter Partnership.

Full FTC Report Reveals More of Google’s Dirty Tricks Against TripAdvisor and Others – Skift

More Google FTC report stories:

Google knew that Yelp and TripAdvisor would be angry about Google launching a competitive product using their reviews as a foundation, and Yelp even eliminated a data feed to Google, the report states, but Google scraped the data anyway. Yelp eventually sent Google a cease and desist letter and started to complain about Google’s practices publicly.

via Full FTC Report Reveals More of Google’s Dirty Tricks Against TripAdvisor and Others – Skift.