Fraud is a million $ business; Here’s how they’re doing it
Adblock, one of the most popular ad blocking extensions for the Chrome web browser with more than 40 million users just announced to its user base that it has been sold and that it has joined Adblock Plus’ acceptable ads program
New partners and platforms, same old distribution deals:
I’m starting to wonder whether Microsoft has a new strategy when it comes to signing patent deals with Android/Linux/Chrome OS device makers.
But Refinery29 and a host of other new-media companies—among them, Vice Media, Vox Media, BuzzFeed and Mic—are bucking that approach, arguing that automated ad technologies are to blame for overrunning the Internet with too many ads and obnoxious tracking mechanisms.
NY Times researches the effect of ad blocking on 50 news websites.
We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers. Not all of the news websites were equal.
Online ad companies will have to pay to have ads displayed
Google today announced changes to its display ad network that will ensure advertisers only pay for ads that are 100% viewable. The move could be viewed as a first step by Google to combat ad blockers that many believe could drastically change the landscape for advertising online going forward.
Other companies try to build a profile about you using a complete history of everywhere you’ve been, usually because they’re targeting you for advertisers. Since our business doesn’t depend on advertising, we have no interest in doing this
Lore said in a previous conversation with Digiday that in the next 12 months, Jet.com’s plan is to devote $100 million (nearly half of what the company has raised in funding) to advertising, with a “big focus on TV, outdoor advertising, direct mail and online display.” Recently, Jet.com did a homepage takeover with Yahoo and a series of quickly churned-out videos that celebrated even the smallest of Jet.com savings and purchases as they happened. Lore said that in the next three months, more of the company’s ad spend will go to mobile but didn’t specify how much the percentage would increase.
The site reiterates Apple’s mantra that it makes money by selling products, not personal data — a party-line that has been used to attack rivals like Facebook and Google. “We don’t build a profile based on your email content or web browsing habits to sell to advertisers,” wrote Cook last year. “We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you.”