Aol Verizon hoovering up ad tech cos:
Verizon’s AOL unit has finished its purchase of Millennial Media, a mobile ad network that has struggled to make it in an industry dominated by Facebook.AOL says it is paying $1.75 per share for Millennial, which traded as high as $27.90 when it went public in 2012, and closed at $1.34 last night. After accounting for Millennial’s cash and debt, AOL says it will end up spending $238 million on the company; investors once thought Millennial was worth $1.87 billion.
Source: Verizon, AOL Pay $238 Million for Millennial Media | Re/code
Hey auto insurance firms, your Google game is changing:
The Google Compare Auto Insurance is a critically important channel for Google to interact directly with customers seeking to purchase auto insurance.
As the Head of Business Development, you will lead a team to drive all business development activities for Google’s Compare product, primarily in the auto insurance field. You will work with cross-functional teams (Product, Engineering, Marketing, Operations, Finance and Legal) to define the partner strategy required for Google to succeed, source and execute the agreements to govern all third party relationships, then manage those relationships to grow and scale the business. Your focus will be on securing Auto Insurer partners, agencies, software houses, aggregators and working closely with Product/Engineering to product enhancements based on user and partners’ feedback to make the compare product a better experience for our customers/partners.
Source: Head of Business Development for Google Compare Auto Insurance – New York, NY – Indeed Mobile
We’ve seen this movie before– ad injection by ISPs.
The ad injection platform appears to be a service from RaGaPa, a small startup. Their video pitch features “MONETIZE YOUR NETWORK” over cascading dollar signs. (Seriously.)
When an HTML page loads over HTTP, the hotspot makes three edits. (HTTPS traffic is immune, since it’s end-to-end secure.)
via AT&T Hotspots: Now with Advertising Injection | Web Policy.
CPC for “audience data management” keyword on Google: $12.60
Wendy’s and Coca-Cola’s Brazilian brand Kuat are the first businesses with the ability to share them. Wendy’s ad shows a salad being constructed, while Kuat’s is basically the rainbow-shooting poptart meme Nyan Cat with a brand name slapped on.
via After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts | TechCrunch.
The acceleration of the search for a more sustainable monetization model?
stand by for a serious escalation in the ad-blocking wars – and a search for a more sustainable business model for the web.
via Is this really the beginning of the end for web ads? | Comment is free | The Guardian.
Blocking ads on the Web means it’ll force publishers toward the ‘News’ app which also happens to be included in iOS 9, where it’s not possible to block ads and Apple gets a cut of money made from advertising shown via its iAd network.
Those publishers that choose not to be a part of News will be forced to build their own native apps to circumvent ad blocking, which again, will take advantage of the iAd network to monetize content.
For Apple, it’s a win-win situation where it can’t really lose. If users block ads, their iPhones will be faster and more stable and publishers will be driven toward platforms where Apple can take a cut of the cash.
What’s clear to me is that ad blocking offers serious, clear advantages to those using iPhones that could create a serious threat for publishers’ ad revenue on mobile, but it’s probably a good thing.
via What mobile ad blocking looks like in the real world.
Nothing new here- we saw this coming from a mile away. As I’ve always said though, if you’re not having this problem, that’s when you know you’re really screwed. If you’re a pub that isn’t growing a mobile property, you’re stuck on a shrinking desktop island.
The mobile gap issue is most pressing for “traditional” media companies like newspapers, which need to boost digital revenue fast enough to offset steep declines in their print advertising businesses.
via Mobile Readers Abound; the Ads, Not So Much – CMO Today – WSJ.
“This weekend we upgraded my 14-year-old son’s laptop from Windows 8 to Windows 10. Today I got a creepy-ass email from Microsoft titled ‘Weekly activity report for [my kid]’, including which websites he’s visited, how many hours per day he’s used it, and how many minutes he used each of his favorite apps.”
via Windows 10 automatically spies on your children and sends you a dossier of their activity – Boing Boing.