Facebook and Google: The $230 Billion Question

For investors, though, the rise also presents a twofold challenge. The first is to find a more fundamental way to examine growth expectations, as opposed to trying to quantify amorphous hopes for products or revenue streams that may take years to materialize. The second is to determine what that analysis says about today’s market values and the past year’s gains.

Obviously, there is no precise solution. But investors can use a back-of-the-envelope method to model what the companies’ advertising businesses may generate years in the future. And doing so suggests markets are pricing in too much growth.

Source: Facebook and Google: The $230 Billion Question – WSJ

“BuzzFeed missed its 2015 revenue target by 32% and has slashed its internal 2016 revenue target by 50% from $500M to $250M 

BuzzFeed missed its 2015 revenue target by 32% and has slashed its internal 2016 revenue target by 50% from $500M to $250M – Financial Times

Facebook Wants You to Post More About Yourself

Fascinating topic on how sharing changes as social networks mature and evolve:

Original sharing of personal stories — rather than posts about public information like news articles — dropped 21 percent year over year as of mid-2015, The Information, a tech news site, reported Wednesday. Facebook said in a statement that “the overall level of sharing has remained not only strong, but similar to levels in prior years.”

Source: Facebook Wants You to Post More About Yourself – Bloomberg

Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner | Motherboard

Speaking with Ad Age, departing FTC commissioner Julie Brill lamented the current state of consumer tracking and data collection on the web, linking the rampant rise of ad blockers with the ad industry’s foot-dragging and non-cooperation in the commission’s efforts to create privacy systems based on user consent.

Source: Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner | Motherboard

Clothes are now the top-selling category online in the US

“The Apparel category is experiencing faster growth than Computers, largely due to buying on mobile,” Adam Lella, a senior analyst at comScore, said in an email. “M-commerce is where most of the digital commerce growth is happening in retail overall, and people are more likely to purchase less expensive, less complex products on mobile (e.g. Apparel) than they are to buy computer products.”

Source: Clothes are now the top-selling category online in the US – Quartz

Adobe launches Marketing Cloud Device Co-op  

Marketers will give Adobe access to “cryptographically hashed login IDs and HTTP header,” which it says will fully-hide a consumer’s personal identity. Adobe sorts this data into clusters to build out a graph of device links.A retailer that sees a user that isn’t logged in, who visits their site on both desktop and mobile, could use device information from a travel site in the co-operative — which does has the logged-in data — to link those two devices together to one person.

Source: Adobe launches Marketing Cloud Device Co-op – Business Insider