The update adds two types of in-app ads to BBM, including sponsored invites for BBM Channels, and sponsored channel posts. Really, they are not unlike the promoted Tweets and FB posts that those two social networks use in part to monetize.
Definitely seeing a lot of this.
Many publishers are turning to desktop units over mobile-specific ads. These ads are a relatively simple way to incorporate advertising into responsive sites, and offer the bonus of being far larger than tiny mobile banners, often taking up the full rather than just framing the bottom of the phone screen.
A few caveats about online advertising:
Be patient. It can take a day to 6 months to get your online advertising to be profitable.
Not every advertising channel will work for everyone. I’ve spent $100,000+ on Google advertising and only made back $25,000. If you do the math, that’s not good
When you do find a channel that’s profitable, spend as much as you can, while you can. When I was advertising on a newsletter I found I was spending $750 a week to sponsor and making $1,500 back within 2 weeks. That’s an awesome time to ROI. I didn’t sponsor more than twice a month since I didn’t want to annoy their readers. A friend yelled at me to do more. I moved to four times a month and the ROI stayed at the same rate. I realized there’s a lot of noise online so
it’s okay to advertise
Advertising decays. Over time you need to refresh your advertising if it’s working. At AppSumo we had a full-time person just refreshing our ads a few times a day. It’s a bit easier with news feed ads vs right-side ads.
Profit is all that matters. Ignore people who claim they get some really high Click-through-rate CTR (% of people that actually click their ad). If you are spending but not making money, stop.
Look for free marketing opportunities first. In How to make $1,000 a month business course I personally encourage people NOT to spend on ads until they’ve exhausted other marketing activities. It’s too easy to spend a lot on ads without great results.
iBeacons don’t actually transmit content - they transmit a location, enabling apps to retrieve and surface location-relevant content.
You'd think 6 yrs of adtech investing would disqualify me from being the own-your-personal-data guy. I've gone over to the dark side people.—
Jerry Neumann (@ganeumann) March 05, 2014
I was too lazy to hunt for @ganeumann‘s blog post to link to this article I posted last week but after the tweet above, I decided to put in the work: Your personal data is not worth anywhere near what you think it’s worth
I personally think this is good for Firefox but I understand’s users’ concerns because it’s a slippery slope once your organization gets addicted to online ad revenues:
“We think we can offer people useful content in the Tiles,” she added. “When we have ideas about how content might be useful to people, we look at whether there is a revenue possibility, and if that would annoy people or bring something potentially useful. Ads in search turn out to be useful. The gist of the Tiles idea is that we would include something like 9 Tiles on a page, and that 2 or 3 of them would be sponsored — aka ‘ads.’ So to explicitly address the question of whether sponsored tiles aka ‘ads’ could be included as part of a content offering, the answer is yes.”
This is going to be the biggest factor in defining the economics of wearables, and thus, shaping the industry as it develops. Engagement is hard to sustain. Ask any website operator or mobile app developer.
There’s a little-known fact about wearables that manufacturers don’t advertise to consumers: Most people lose interest within a few months.
The section of the guide that I found most interesting is, Outdated UX Patterns, a collection of examples of what not to do when building a website, which tries to steer designers from borrowing from ineffective practices to solve common problems.
The list calls out carousels, large background images, mega menu structures, text as images, overlays, page preloaders, too much social integration, auto play media, infinite scrolling, etc.
A rich infographic on how targeting on Facebook works:
If you see pages with scraped content ranking above or instead of the original, please tell us more about it.
via Scraper Report.