Apple Developers Must Now Agree To Ad Identifier Rules Or Risk App Store Rejection

Apple has just updated a section in iTunes Connect, the service mobile developers use to distribute and update their applications on the iTunes App Store, with new language that details how the Advertising Identifier IDFA can and cannot be used, and asks for developers’ compliance with these rules by checking a box.

via Apple Developers Must Now Agree To Ad Identifier Rules Or Risk App Store Rejection | TechCrunch.

The Best Length for Online Content

Handy:

The ideal length of a tweet is 100 characters

The ideal length of a Facebook post is less than 40 characters

The ideal length of a Google+ headline is less than 60 characters

The ideal length of a headline is 6 words

The ideal length of a blog post is 7 minutes, 1,600 words

The ideal width of a paragraph is 40-55 characters

The ideal length of an email subject line 28-39 characters

The ideal length of a presentation is 18 minutes

The ideal length of a title tag is 55 characters

The ideal length of a domain name is 8 characters

via The Best Length for Online Content.

A Privacy Call-to-Action for the Data Industry

A lot of companies have died taking the arrows in this war for data/privacy.  Something’s got to give but when that happens is anyone’s guess.

The Data Broker Controversy Misses the Point

There’s an ongoing debate regarding data brokers and which companies fall into that category. That discussion misses the point. The reality is that in this new data economy, a majority of companies across industries are collecting, aggregating and using data to improve business and advance relationships with customers. Because of this, there should be standardized and agreed upon guidelines for all.

via A Privacy Call-to-Action for the Data Industry | Privacy and Regulation – Advertising Age.

Amazon Sales Take a 10% Hit in States With Online Tax

The impact of states accruing more tax revenue from Web purchases, researchers at Ohio State University published a paper this month that found sales dropped for Amazon when the online charge was introduced. In states that have the tax, households reduced their spending on Amazon by about 10 percent compared to those in states that don’t have the levy

via Amazon Sales Take a Hit in States With Online Tax – Bloomberg.

inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store

inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment.

via inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store | 9to5Mac.