Twitter now has an ad problem because of its user problem. It doesn’t have enough scale to compete with Facebook and Google.For a while, this didn’t matter, because Twitter and its ad boss, Adam Bain, had done a very good job of courting big brand advertisers and the ad agencies that spend their money. They got them to take a flier on Twitter.But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat.
Apple might charge developers for App Store search placement, a bad idea in that services should support device sales.
Apple Inc. has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed, according to people familiar with the plans.
For investors, though, the rise also presents a twofold challenge. The first is to find a more fundamental way to examine growth expectations, as opposed to trying to quantify amorphous hopes for products or revenue streams that may take years to materialize. The second is to determine what that analysis says about today’s market values and the past year’s gains.
Obviously, there is no precise solution. But investors can use a back-of-the-envelope method to model what the companies’ advertising businesses may generate years in the future. And doing so suggests markets are pricing in too much growth.
BuzzFeed missed its 2015 revenue target by 32% and has slashed its internal 2016 revenue target by 50% from $500M to $250M – Financial Times
Fascinating topic on how sharing changes as social networks mature and evolve:
Original sharing of personal stories — rather than posts about public information like news articles — dropped 21 percent year over year as of mid-2015, The Information, a tech news site, reported Wednesday. Facebook said in a statement that “the overall level of sharing has remained not only strong, but similar to levels in prior years.”
Speaking with Ad Age, departing FTC commissioner Julie Brill lamented the current state of consumer tracking and data collection on the web, linking the rampant rise of ad blockers with the ad industry’s foot-dragging and non-cooperation in the commission’s efforts to create privacy systems based on user consent.
More than half of respondents in Intel’s “Internet of Things and the Smart Home” survey said they would. Millennials, in particular, were more likely to agree to sharing data about smart home device usage for money or discounts compared to other generations.
“The Apparel category is experiencing faster growth than Computers, largely due to buying on mobile,” Adam Lella, a senior analyst at comScore, said in an email. “M-commerce is where most of the digital commerce growth is happening in retail overall, and people are more likely to purchase less expensive, less complex products on mobile (e.g. Apparel) than they are to buy computer products.”
Marketers will give Adobe access to “cryptographically hashed login IDs and HTTP header,” which it says will fully-hide a consumer’s personal identity. Adobe sorts this data into clusters to build out a graph of device links.A retailer that sees a user that isn’t logged in, who visits their site on both desktop and mobile, could use device information from a travel site in the co-operative — which does has the logged-in data — to link those two devices together to one person.