Ask Toolbar Now Considered Malware By Microsoft

Last month Microsoft changed its policy on protecting search settings to include any software that attempts to hijack searches as malware. As a result, this month the Ask Toolbar, which most people will probably recognize as being unwanted crapware bundled with Java, was marked as malware and will now be removed by Microsoft’s security software built in to Windows 7 and above.

via Ask Toolbar Now Considered Malware By Microsoft – Slashdot.

A Microsoft Research paper considers serving web-ads from your own computer

So it is with some interest that I came across today some research by Saikat Guha, a partner at Microsoft Research, which investigates the feasibility of running web ads from localhost – from the user’s own computer. The paper [PDF], entitled Serving Ads from localhost for Performance, Privacy, and Profit, proposes disseminating the software package ‘through adware-style software bundling, shopping discounts, toolbars or other incentives’.

The theoretical system is called ‘Privad’, and the paper sets it out with noble and enabling aims for the end-user, such as removing the need for the user to set ‘Do Not Track’ or other often-obscure privacy options in their browser. The system posits the mediation of an approved and trusted authority such as the Electronic Frontier Foundation or the American Civil Liberties Union as the ‘dealer’ between what the publishers want to show the user and the privacy of the end-user.

via A Microsoft Research paper considers serving web-ads from your own computer.

Amazon’s New Plan to Pay Authors Every Time Someone Turns a Page

Nothing more fun than reading about innovative monetization models:

Currently, to pay the authors who publish through Amazon directly, the company sets aside a pool of cash each month—this month it is $3 million—and divides it among the authors. In the past, Amazon measured the number of “borrows,” or downloads, and computed each author’s share of the pool accordingly. In February, one “borrow” of one of my books was worth $1.38. That’s not a bad amount for a short book, but it’s much less than the royalties that a big book might earn.

via Amazon’s New Plan to Pay Authors Every Time Someone Turns a Page – The Atlantic.

Here’s What Facebook Wants Mobile Ads to Look Like

Microsites! Sounds like FB is just repackaging all the old industry tricks and reusing!

Imagine a mashup of all Facebook’s current ad products rolled into one: A post that opens into full screen images, videos and even product shots that rotate 360 degrees as you move your finger across the screen. The ads would essentially give marketers a mini-version of their own website on Facebook’s app, bringing the user “away” from the News Feed without ever taking them out of the app.

via Here’s What Facebook Wants Mobile Ads to Look Like | Re/code.

Uber Data Collection Changes Should Be Barred, Privacy Group Urges

All about that data:

A leading privacy rights group wants the Federal Trade Commission to prohibit Uber from instituting changes to its privacy policy that it says will allow the ride-hailing app to collect more detailed data about customers’ whereabouts and use their contact lists to send their friends promotional pitches.

via Uber Data Collection Changes Should Be Barred, Privacy Group Urges – The New York Times.

Facebook Pushes Advertisers to Employ User Data More Effectively For Instagram Ads

Facebook, which bought Instagram for more than $700 million in 2013, has been looking to boost revenue from the photo-sharing service, which has more than 300 million users. By marrying Facebook’s data,“it should deliver a better return on investment because the marketer is actually reaching someone who is interested,” she said.

via Facebook Pushes Advertisers to Employ User Data More Effectively – Bloomberg Business.

Ad Tech Vet Ben Barokas Launches Sourcepoint to Block Ad Blockers

Sourcepoint, which is launching today, promises that it can restore ads removed by blocking software like Adblock Plus — or, alternately, insert new ads, or offers to buy subscriptions to the websites ad-blocked users are visiting.

“Ad blocking is a binary solution to a very nuanced problem,” said Barokas. “We need to work with publishers, work with users, and ultimately to work with advertisers to bring transparency back to the equation.”

Barokas won’t explain how his software is able to block ad-blocking software, but he’s not the only one offering a solution. Pagefair, for instance, says it can defeat ad blockers as well.

via Ad Tech Vet Ben Barokas Launches Sourcepoint to Block Ad Blockers | Re/code.

The Buy Button is the New Adkeeper

A rant from Alan at Cross Pixel:

The buy button is also slap in the face to the science of retail. Companies like Amazon have spent billions of dollars perfecting product display, up-selling, cross-selling, recommendations, reviews, etc… And now Facebook has decided they “want in” on retail so this is all going to change? Why would a retailer want to participate?

via The Buy Button is the New Adkeeper | Cross Pixel.

Twitter: Introducing autoplay video and a new standard for viewability

In case there was any confusion, Twitter is at that point where they need to worry seriously about monetization. Focusing on user growth won’t cut it:

Introducing autoplay & new standard for viewability. Advertisers will only be charged when a video is 100% in-view

Link to blog post.