An article on changing Pinterest’s feed from time-based to an algorithmic feed. Those who are protesting Twitter feed changes should take note.
Before launching Pinnability a few months ago, all home feed content from each source (e.g., following and Picked For You) was arranged chronologically, without taking into account which Pins people may find to be most interesting.
via Making Pinterest — Pinnability: Machine learning in the home feed.
Starting today, some people in the U.S. who use Twitter’s iPhone and iPad apps may notice videos playing in their feed even though they never pressed play. It’s part of a two-pronged test the company is conducting to see whether people are more likely to watch a video when it starts playing automatically as it does in Facebook, as opposed to the current model requiring a click to play, as it does in YouTube.
via Twitter Is Starting to Test Autoplay Videos in iOS Apps | Digital – Advertising Age.
The move, if it were widely adopted by rival cable companies, could represent a sea change in how television ads are viewed and sold. For starters, it would mean that people in the same city might see different ads while watching the same show. It could also change how ads are sold by giving advertisers more leeway over when ads are shown, to whom and how often — the same kinds of control they have when advertising online.
via Google Fiber Plans Experiment With Targeted Ads for Television – NYTimes.com.
This is one way to look at it but we know what’s driving the bulk of mobile ads– it’s mobile app install ads. There may be other ratios that may be more helpful or interesting than this one.
What it shows is that while Twitter occupies a tiny fraction of the time people spend on their smartphones, it generates an outsized amount of revenue while people are there. Twitter produced nearly 10 times more money per user per minute than Facebook and nearly five times as much as Google in the fourth quarter.
If you look at several tech companies’ ability to monetize users minute by minute, Twitter far outpaces the competition. It leaves a lot of room for Facebook and Google to improve their effectiveness in mobile advertising.
via Mobile Revenue by the Minute — The Information.
In case you missed this gossip last week:
Details from an FTC investigation into Google on anti-trust accusations have emerged, suggesting the search giant specifically worked to keep competitors out of its top results.
via FTC Report: Google Purposely Demoted Competing Shopping Sites.
Call it Google Analytics for the U.S. government: An open-source dashboard that allows the public to track and examine data traffic data from government websites.
via Feds release public analytics dashboard for .gov websites.
Why not just turn auto load images off?
“[Streak] allowed users track emails, see when, where and what device were used to view email,” he recalled to WIRED. “I tried it out and found it very disturbing, so decided to see who is actually tracking emails in my inbox.” Once the idea for Ugly Mail was born, it only took a few hours to make it a reality.
via A Clever Way to Tell Which of Your Emails Are Being Tracked | WIRED.
tldr: Net neutrality related battle between media and broadband companies. The difference is that recently, the FCC approved new net neutrality rules and now these media companies have flip flopped their strategy and now want a non-neutral treatment of their content, making all this really interesting.
Those companies have talked to major broadband providers such as Comcast Corp. about having their Web TV services treated as “managed” services, according to people familiar with the discussions. In effect, that would move them away from the congestion of the Internet, which they fear will only get worse as more people opt to stream movies and TV shows on the Web.
The other benefit: A separate lane would be exempt from monthly data-usage thresholds operators enforce for public Internet traffic, saving customers from the surcharges that can kick in if they binge on too many episodes of “Game of Thrones” or “Homeland.”
Such arrangements would tap into a gray area of the debate over “net neutrality,” the principle that all traffic on the Internet should be treated equally.
Streaming TV Services Seek to Sidestep Web Congestion – WSJ.
tldr: Rivals are unfazed because what fell Gigaom was sloppy management and a focus on a high cost research division:
It was a company troubled by poor leadership, a history of spending beyond its means and an inattention to major problems that had dogged its businesses for years.
via Demise of Gigaom Doesn’t Faze Its Rivals – NYTimes.com.