Last month Microsoft changed its policy on protecting search settings to include any software that attempts to hijack searches as malware. As a result, this month the Ask Toolbar, which most people will probably recognize as being unwanted crapware bundled with Java, was marked as malware and will now be removed by Microsoft’s security software built in to Windows 7 and above.
So it is with some interest that I came across today some research by Saikat Guha, a partner at Microsoft Research, which investigates the feasibility of running web ads from localhost – from the user’s own computer. The paper [PDF], entitled Serving Ads from localhost for Performance, Privacy, and Profit, proposes disseminating the software package ‘through adware-style software bundling, shopping discounts, toolbars or other incentives’.
The theoretical system is called ‘Privad’, and the paper sets it out with noble and enabling aims for the end-user, such as removing the need for the user to set ‘Do Not Track’ or other often-obscure privacy options in their browser. The system posits the mediation of an approved and trusted authority such as the Electronic Frontier Foundation or the American Civil Liberties Union as the ‘dealer’ between what the publishers want to show the user and the privacy of the end-user.
Nothing more fun than reading about innovative monetization models:
Currently, to pay the authors who publish through Amazon directly, the company sets aside a pool of cash each month—this month it is $3 million—and divides it among the authors. In the past, Amazon measured the number of “borrows,” or downloads, and computed each author’s share of the pool accordingly. In February, one “borrow” of one of my books was worth $1.38. That’s not a bad amount for a short book, but it’s much less than the royalties that a big book might earn.
Microsites! Sounds like FB is just repackaging all the old industry tricks and reusing!
Imagine a mashup of all Facebook’s current ad products rolled into one: A post that opens into full screen images, videos and even product shots that rotate 360 degrees as you move your finger across the screen. The ads would essentially give marketers a mini-version of their own website on Facebook’s app, bringing the user “away” from the News Feed without ever taking them out of the app.
All about that data:
Facebook, which bought Instagram for more than $700 million in 2013, has been looking to boost revenue from the photo-sharing service, which has more than 300 million users. By marrying Facebook’s data,“it should deliver a better return on investment because the marketer is actually reaching someone who is interested,” she said.
Would be game changing for app marketing:
Google is engaged in a long-term effort to erode the central role of downloaded apps in hopes of regaining some power it has lost in the mobile world. Last fall it acquired a startup whose technology lets people “stream” an app to a phone without downloading it.
Sourcepoint, which is launching today, promises that it can restore ads removed by blocking software like Adblock Plus — or, alternately, insert new ads, or offers to buy subscriptions to the websites ad-blocked users are visiting.
“Ad blocking is a binary solution to a very nuanced problem,” said Barokas. “We need to work with publishers, work with users, and ultimately to work with advertisers to bring transparency back to the equation.”
Barokas won’t explain how his software is able to block ad-blocking software, but he’s not the only one offering a solution. Pagefair, for instance, says it can defeat ad blockers as well.
A rant from Alan at Cross Pixel:
The buy button is also slap in the face to the science of retail. Companies like Amazon have spent billions of dollars perfecting product display, up-selling, cross-selling, recommendations, reviews, etc… And now Facebook has decided they “want in” on retail so this is all going to change? Why would a retailer want to participate?
In case there was any confusion, Twitter is at that point where they need to worry seriously about monetization. Focusing on user growth won’t cut it:
Introducing autoplay & new standard for viewability. Advertisers will only be charged when a video is 100% in-view