Big Snapchat ad announcement:
There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance – … continued
Source: Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch
PSA: DATA IS NOT WORTH THIS MUCH
Microsoft and LinkedIn have been building largely non-overlapping graphs of various kinds of data pertaining to business professionals. That’s the real key to Microsoft’s $26.2 billion LinkedIn acquisition.
Source: Why Microsoft just bought LinkedIn: It’s all about the data | ZDNet
“People know that top bloggers make, like, a million a year, but then you don’t hear about what people lower than that make,” Ushiro says. “A lot of people will say they make money off of sponsorships and blogs, but they won’t say how much. It’s very secretive for some reason.”
Source: Instagram Celebrities Net Worth, Influencer Salaries
“People are not buying on social media right now. They are still buying, for the most part, on mobile web,” a source familiar with Twitter’s commerce team’s inner workings told BuzzFeed News
Source: Twitter Disbands Commerce Team, Ceases Product Development On “Buy” Button – BuzzFeed News
The challenge of native ads:
it’s fair to ask whether Imgur’s highly-customized ad approach will prove too challenging for most advertisers, given that time has to be invested in designing campaigns specifically for the platform.
Source: How One Social Network Is Trying to Win Over Ad Blockers – WSJ
Today the New York Times announced it has partnered with startup Chef’d to sell meal kits to readers based on recipes from its NYT Cooking section. Alice Ting, vice president of brand development, licensing and syndication told Bloomberg the Times expects the meal kit service to be at least as big as the Times’ travel unit, where the paper’s foreign correspondents act as tour guides in places like Iran and Cuba.
Source: Are Meal Kits the New Groupon? – Fortune
This is a new one: “Ad tech penalty box”
Shares of advertising technology purveyors Criteo (CRTO) are down $3.57, or over 8%, at $39.43, after the company this morning reported Q1 revenue and profit that topped analysts’ expectations, but projected revenue slightly below consensus and affirmed its year outlook for revenue growth.Criteo’s results follow a report yesterday afternoon by competitor Rubicon Project (RUBI) of Q1 results above consensus but a disappointing revenue outlook for this quarter and for the full year. Rubicon shares are down $2.77, or 14%, at $16.92.
Source: Criteo Drops 8% on Q2 Earnings Outlook, Joining Rubicon in Ad-Tech Penalty Box – Tech Trader Daily – Barrons.com