Snapchat paves way to IPO with Ads API and inserts between stories  

Big Snapchat ad announcement:

There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance – … continued

Source: Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch

Supreme Court rejects Google appeal in class action dispute 

The court’s decision not to hear the case leaves in place a September 2015 ruling by the San Francisco-based 9th U.S. Circuit Court of Appeals that the litigation could move forward as a class action representing advertisers who used the service between 2004 and 2008. Google is part of Alphabet Inc.(GOOGL.O)The 2008 lawsuit accused Google of violating California fair advertising laws because it misled advertisers about where the ads would be placed. The Adwords service was primarily aimed at placing ads next to relevant Google Internet search results. But the plaintiffs said Google should have disclosed that ads would also appear in undesirable places such as error pages and undeveloped websites known as parked domains.

Source: Supreme Court rejects Google appeal in class action dispute | Reuters

New York magazine penalizes advertisers for data-hogging ads 

New York Magazine is getting real with its advertisers, telling them the website can’t guarantee viewability of their ads if they don’t consume less data.“If the advertiser provides creative that does not load in a certain time, then there cannot be viewability conversation,” said Ron Stokes, executive director of client advertising solutions.

Source: New York magazine penalizes advertisers for data-hogging ads – Digiday

New York Times has partnered with startup Chef’d to sell meal kits to readers

Today the New York Times announced it has partnered with startup Chef’d to sell meal kits to readers based on recipes from its NYT Cooking section. Alice Ting, vice president of brand development, licensing and syndication told Bloomberg the Times expects the meal kit service to be at least as big as the Times’ travel unit, where the paper’s foreign correspondents act as tour guides in places like Iran and Cuba.

Source: Are Meal Kits the New Groupon? – Fortune

Criteo Drops 8% on Q2 Earnings Outlook, Joining Rubicon in Ad-Tech Penalty Box  

This is a new one: “Ad tech penalty box”

 

Shares of advertising technology purveyors Criteo (CRTO) are down $3.57, or over 8%, at $39.43, after the company this morning reported Q1 revenue and profit that topped analysts’ expectations, but projected revenue slightly below consensus and affirmed its year outlook for revenue growth.Criteo’s results follow a report yesterday afternoon by competitor Rubicon Project (RUBI) of Q1 results above consensus but a disappointing revenue outlook for this quarter and for the full year. Rubicon shares are down $2.77, or 14%, at $16.92.

Source: Criteo Drops 8% on Q2 Earnings Outlook, Joining Rubicon in Ad-Tech Penalty Box – Tech Trader Daily – Barrons.com