Lyft estimates that the company spends a combined $530 on marketing to each driver and 22 passengers in San Francisco, and it takes about nine months to recoup those costs through its Lyft Classic
Still not completely making sense of the strategy, if there is one:
WhatsApp, which Facebook acquired last year for nearly $22 billion, remains a very “utilitarian” tool, primarily designed to replace text messaging, though it now has voice calling, as well. Messenger is centered around connecting Facebook friends and providing a richer experience, such as the ability to send money over the app. “Messenger is very focused on expression and the whole set of things that fit into the tools around the Messenger platform,” Zuckerberg said.
The first article about Youtube in a long time that has me nodding my head and saying yes. Everything else has been filtered through a revisionist lens:
It’s easy to forget YouTube almost didn’t make it. Survival for the site was a near-constant battle in the early days. The company not only fought the bandwidth monster, but it faced an army of lawyers from various media companies that all wanted to shut the video service down. But thanks to cash backing from Google, the site was able to fend off the lawyers. And by staying at the forefront of Web and server technology, YouTube managed to serve videos to the entire Internet without being bankrupted by bandwidth bills.
“So many commentators are incorrectly assuming that the growth trends in our sites, clicks, and CPCs are primarily due to difficulties monetizing search on mobile,” he said in a call with investors. “That’s in fact not the case.”
Instead, he highlighted YouTube’s role in artificially depressing cost-per-click rates in recent quarters. He said those video ads are better measured by whether people choose not to skip them. Excluding YouTube ads, he said the cost-per-click across across Google’s properties would actually “be healthy and growing year-over-year.” Investors seemed convinced by his explanation, as the stock jumped 3% in after-hours trading despite the earnings miss.
Google has rolled out a new free product designed to make it easier for Web publishers to get people to stick around on their sites longer. And as a side effect, Google may be making companies like Taboola and Outbrain–which have built big businesses in this realm–a bit nervous.
The creator of software that stops adverts from appearing on websites has defeated two news publishers that want to prevent its tech being used on their pages…
While AdBlock Plus offers its web browser add-on to the public for free, it makes money by operating a “white list” of adverts that it allows to get through its filters.
Same article was written about Google Adwords 7 years ago. New platform comes in, advertising opportunities seem limitless. The platform matures and as more advertisers onboard, ad monetization increases and lots of businesses can’t pay high rates to acquire users.
When I started an e-commerce company as a broke student three years ago, Facebook was my knight in shining armor. In a capital-intensive business such as lingerie with sky-high minimum orders, tricky-sized inventory and lengthy lead times, our first investment dollars were directed towards product, leaving a shoestring budget to fuel growth.
Starting this week, [Google] will add mobile-app links to its search results on Android phones. Specifically, the results will prompt Android users to install relevant apps that contain information related to their queries.
It’s a major step for Google, which has long faced a business quandary on mobile. Its primary advertising business is desktop-based and hasn’t translated readily to smaller smartphone and tablet screens. Meanwhile, its search engine—also based on the open Web—has offered limited visibility into information locked away inside mobile apps.