In its early days, Baidu wasn’t modeling itself on Google. Li and Xu were much more interested in being the next Inktomi, a U.S. firm that powered search on other Web portals and was eventually acquired by Yahoo in 2002 for $235 million. Rather than host an independent site, Baidu licensed its search index to Sina (SINA) and Sohu.com (SOHU), then the dominant portals in China, and charged them each time a user conducted a search. Busy copying Yahoo’s portal business model, those companies didn’t realize search’s potential, concedes Charles Zhang, chairman and CEO of Sohu. “That’s how Baidu captured this opportunity while [we] were not paying attention,” he says.
A point of view from TPM on Flipboard and similar tools:
I do think these services, as they currently exist are bad for publishers. We give them the entirety of our product – news stories, updates, posts, what-have-you – in exchange for a notional thing called exposure, brand awareness, blah blah blah and in theory or at some point in the future a cut of the ad revenues these services bring in for selling ads on their platforms. The problem is there are no ad revenues that go to the publishers. Where they exist they are literally trivial. The real payoff is supposed to be reach, letting new potential readers know we\’re out there. In theory, that\’s particularly important for small publishers like TPM who don\’t have big budgets for promotional campaigns. You\’re not going to see a big TPM ad on a bus you see drive by.
While the change may seem minor, it is significant for Instagram’s pitch to advertisers because it maximizes the audience eyeballs for ad spots. Now every iOS user on a WiFi connection, and those who don’t opt out of autoplay on cellular — which is set as default within the app — will watch, at least the beginning, of any video in their stream.
Google is trying to use your face, name, and activities to sell things to your friends. The company today announced that it has updated its privacy policies so it can use the comments you’ve made on YouTube, the businesses you’ve reviewed on Google+, and the digital goods you’ve endorsed on Google Play alongside ads throughout its many services. In other words, Google+ is about to make a lot more sense.
The impending collapse of the Do Not Track conversation is part of a broader failure to agree on what obligations advertising companies have with regard to online tracking — and what the word “tracking” even means.
Google Web Designer makes it simple to publish ads through any platform. Choose from DoubleClick Studio or AdMob, or go for the Generic option to push content through any other ad network. No coding required.