How much are you worth as a user? 

Microsoft recently acquired Linkedin for $26.2 billion, which works out to $60 per user. We break down how that figure compares to similar deals and companies.


Source: How much are you worth as a user? | PitchBook News


Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move 

Running a subway ad campaign is admittedly pricier than buying up some online display ads—for a half “brand train,” or ads along one interior side of 570 subway cars, companies can expect to pay around $240,000, while the cost of a full “station domination” ranges from $100,000 to $350,000 depending on the location—but for companies looking for a relatively clutter-free environment and captive audience, the investment can be worth it.

Source: Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move | Adweek

Asia-Pacific now the largest digital ad market

North America no longer claims the largest digital advertising market.The Asia-Pacific region will increase digital ad spending 18 percent this year to $59.7 billion, according to the research and consulting firm Strategy Analytics, making it the world’s largest digital market for the first time.That will edge digital spending in North America, which will jump nearly 10 percent to $59.5 billion.

Source: Whoa: Asia-Pacific now the largest digital ad market

Why People Block Ads (And What It Means for Marketers and Advertisers)

Based on the way the landscape is evolving, the future of online advertising is looking more and more tenuous. We wondered: is there a way that content producers and ad publishers can make money without creating a hugely disruptive and annoying ad experience? What kind of advertising do online browsers tolerate today, and why do they use ad blockers to begin with?

Source: Why People Block Ads (And What It Means for Marketers and Advertisers) [New Research]

Google advertising changes

Over the next few weeks, all Google users will see a notification popping up in their Gmail or Chrome (or as an app notification like on the right) asking if they want to opt into a new type of “ads personalization.”If you opt into the change, Google could start using information it has about you from its own services like Search, Chrome, and YouTube, to influence the ads that it’s showing you across its more than 2 million partners sites and apps, on any smartphone or desktop computer that you’re logged in on.

Source: Google advertising changes – Business Insider

A Chinese Ad Firm Is Using Malware to Get More Clicks 

In all, the researchers estimate that Yingmob is making $300,000 a month from its campaignThis malware allows the injection of adverts into victims’ devices. Whenever someone clicks on one of these adverts, Yingmob gets paid, just like a typical advertising campaign.The first infection method Check Point came across was a “drive-by-download,” whereby Yingmob’s malware targets a victim when they visit a malicious website, then proceeds to download malicious apps onto their device. In its analysis, Check Point writes that nearly 10 million people are using malicious Android apps made by Yingmob.

Source: A Chinese Ad Firm Is Using Malware to Get More Clicks | Motherboard

Criteo vs. SteelHouse ‘click fraud’ lawsuit 

Criteo, the France-based ad tech company, filed a lawsuit on Monday that alleges rival firm SteelHouse ran a “counterfeit click fraud scheme” that led to “substantial injury and damage” to its business and reputation.US-based SteelHouse and Criteo directly compete in the online advertising space. Criteo is a huge public ad tech company that crossed $1 billion in revenue in 2015, while SteelHouse is a private firm that is far smaller than Criteo in terms of top website market share. SteelHouse has raised $63.55 million in funding, according to CrunchBase.

Source: Criteo vs. SteelHouse ‘click fraud’ lawsuit – Business Insider