Adobe launches Marketing Cloud Device Co-op  

Marketers will give Adobe access to “cryptographically hashed login IDs and HTTP header,” which it says will fully-hide a consumer’s personal identity. Adobe sorts this data into clusters to build out a graph of device links.A retailer that sees a user that isn’t logged in, who visits their site on both desktop and mobile, could use device information from a travel site in the co-operative — which does has the logged-in data — to link those two devices together to one person.

Source: Adobe launches Marketing Cloud Device Co-op – Business Insider

The web’s original sin 

As a result, free content and services have become an entitlement — an unearned privilege. There’s nothing inevitable about content and services being free, although we collectively chose to make free content a cornerstone of the web. That choice, I now think, is the web’s original sin.

Source: The web’s original sin – QuirksBlog

This article has it backwards. The web wasn’t originally a commercial place. When it exploded it became commercialized.  The expectation of free content on the web isn’t sin, it’s part of the ethos in which it was created.

Instagram interaction rates dropped 40% last year, and other bad news 

“Most surprising for me was the distinct drop in the interaction rate,” Julian Gottke, Communications Manager at Quintly, told me. “Last year we reported Instagram as the ‘king of engagement’ and now the amount of interactions has dropped significantly.”But before we get to the data, it is worth reminding ourselves what happened at Instagram last year, when it happened, and what the initial reaction of the users was.

Source: Instagram interaction rates dropped 40% last year, and other bad news | VentureBeat | Apps | by Stewart Rogers

The Angry God of ARPU

Mobile economics:

You explain that Samsung’s sales weren’t great last year and if it doesn’t capitulate to crapware, it will get pushed out for somebody that will. You tell the business story, about how Samsung had to make a deal with the devil and how carriers are desperate to not become the dumb data pipes we all so dearly want them to be.

But if we’re going to tell that story, we should be more specific about who the “devil” is. The devil is the Angry God of ARPU. And if these recent numbers from Strategy Analytics that Fierce Wireless recently published are accurate, he is a very angry god indeed.


Source: The Angry God of ARPU | The Verge

What ISPs Can See

The weak link in the privacy chain:

1. Truly pervasive encryption on the Internet is still a long way off.

2. Even with HTTPS, ISPs can still see the domains that their subscribers visit.

3. Encrypted Internet traffic itself can be surprisingly revealing.

4. VPNs are poorly adopted, and can provide incomplete protection.

Source: What ISPs Can See

Amazon Underground, a New Kind of App Store, Is Blowin’ Up

Not disruptive tech here.  It’s a disruptive business model.  Gets interesting if they can scale it:

For those unfamiliar with Underground—which, realistically, includes most people—the model is incredibly simple, especially for customers. Simply download a game, usually one that costs at least a dollar or two on other platforms, and play for free. There’s no up-front cost, and no in-app upsell. Amazon pays developers, meanwhile, based on how much time people spend using the apps.But how much do they pay? And how much time do people really spend in them? Amazon has shed some light on Underground, and how quickly it has grown in a challenging climate. As with its hardware sales, the numbers Amazon shares aren’t absolute. Instead, they’re percentages, so it’s impossible to say exactly how Underground sizes up next to Google Play and the App Store. (Hint: Still very, very small!). The growth has been significant, though.

Source: Amazon Underground, a New Kind of App Store, Is Blowin’ Up | WIRED

Wall Street Is Starting To Take Snapchat Seriously  

“Snapchat is doing something right,” Mark Mahaney, lead Internet analyst at RBC Capital Markets who published a new report entitled Is Internet Killing The TV Star?, said on CNBC’s Squawk Alley.What’s interesting is that few, if any, analysts seemed to even reference Snapchat just a few months ago. Rich Greenfield, a media analyst at BTIG, was early in assessing Snapchat in 2014, when he noted that “many think of [Snapchat] as a tool primarily for sharing inappropriate, graphic content.”

Source: Wall Street Is Starting To Take Snapchat Seriously — Medium