The move, if it were widely adopted by rival cable companies, could represent a sea change in how television ads are viewed and sold. For starters, it would mean that people in the same city might see different ads while watching the same show. It could also change how ads are sold by giving advertisers more leeway over when ads are shown, to whom and how often — the same kinds of control they have when advertising online.
Almost all differentiation in ad tech is based on methodolgy, not technology.
This is one way to look at it but we know what’s driving the bulk of mobile ads– it’s mobile app install ads. There may be other ratios that may be more helpful or interesting than this one.
What it shows is that while Twitter occupies a tiny fraction of the time people spend on their smartphones, it generates an outsized amount of revenue while people are there. Twitter produced nearly 10 times more money per user per minute than Facebook and nearly five times as much as Google in the fourth quarter.
If you look at several tech companies’ ability to monetize users minute by minute, Twitter far outpaces the competition. It leaves a lot of room for Facebook and Google to improve their effectiveness in mobile advertising.
In case you missed this gossip last week:
Details from an FTC investigation into Google on anti-trust accusations have emerged, suggesting the search giant specifically worked to keep competitors out of its top results.
Call it Google Analytics for the U.S. government: An open-source dashboard that allows the public to track and examine data traffic data from government websites.
Why not just turn auto load images off?
“[Streak] allowed users track emails, see when, where and what device were used to view email,” he recalled to WIRED. “I tried it out and found it very disturbing, so decided to see who is actually tracking emails in my inbox.” Once the idea for Ugly Mail was born, it only took a few hours to make it a reality.
tldr: Net neutrality related battle between media and broadband companies. The difference is that recently, the FCC approved new net neutrality rules and now these media companies have flip flopped their strategy and now want a non-neutral treatment of their content, making all this really interesting.
Those companies have talked to major broadband providers such as Comcast Corp. about having their Web TV services treated as “managed” services, according to people familiar with the discussions. In effect, that would move them away from the congestion of the Internet, which they fear will only get worse as more people opt to stream movies and TV shows on the Web.
The other benefit: A separate lane would be exempt from monthly data-usage thresholds operators enforce for public Internet traffic, saving customers from the surcharges that can kick in if they binge on too many episodes of “Game of Thrones” or “Homeland.”
Such arrangements would tap into a gray area of the debate over “net neutrality,” the principle that all traffic on the Internet should be treated equally.
tldr: Rivals are unfazed because what fell Gigaom was sloppy management and a focus on a high cost research division:
It was a company troubled by poor leadership, a history of spending beyond its means and an inattention to major problems that had dogged its businesses for years.
It’s always more painful when it’s a negative sum game. The pie is getting smaller and you own a smaller share of it:
The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, according to the latest report from Kantar Media, a research firm owned by the advertising conglomerate WPP. Procter & Gamble, the top advertiser, lowered its ad spending in 2014 by 14.4 percent, bringing its expenditures to $2.6 billion, the report showed.
The online drug trade was dealt another blow this week. Evolution, a massive website for buying drugs on the so-called Dark Web, suddenly disappeared on Tuesday, along with millions of dollars in its users’ Bitcoins.
The leading store for illicit e-commerce, it seems, was an elaborate scam. In online forums, users of the site mourned their lost money, called for blood, and desperately hoped their last order of pills would show up in their mailboxes.