You don’t need a ton of data to do “big data”:
“While more data can be better I think this is stopping people from trying to use big data,” Howard said. He cited a recent Kaggle competition on facial key point recognition that uses 7,000 images and “the top algorithms are nearly perfectly accurate.”
via No, you don’t need a ton of data to do deep learning | Gigaom.
I thought this was a pretty innovative way to create a compelling offer but without huge downside, especially if you can offload the unsused gift cards on a secondary market so the acquisition costs really just amount to the loss you’re taking between the spread.
The feature is a clever way to tap into the growing number of unused gift cards on the market, while also potentially bringing in new users to Twice’s online store. Gift card sales have increased to $124 billion in 2014, up from $80 billion just six years ago, and it’s expected that around a billion in gift cards will be forgotten, lost or expired by the end of 2015.
via Secondhand Shop Twice Now Lets You Pay With Other Retailers’ Gift Cards | TechCrunch.
Filed under adtech IPOs not on my radar:
MaxPoint Interactive, a cloud-based platform that runs targeted digital marketing campaigns to drive in-store sales, announced terms for its IPO on Monday.
The Morrisville, NC-based company plans to raise $75 million by offering 6.5 million shares at a price range of $10.50 to $12.50. At the midpoint of the proposed range, MaxPoint Interactive would command a fully diluted market value of $308 million.
via IPO News: An adtech comeback: MaxPoint Interactive sets terms for $75 million IPO (by Renaissance Capital).
Facebook increases number of ad clients to 2M. Oh, and they also released an iOS based ad manager.
Introducing Ads Manager App | Facebook for Business.
This has been going on for a while As long as companies like Acxiom can stay under the radar, it’s going to keep trending in this direction.
Thus, Libert has discovered that the vast majority of health sites, from the for-profit WebMD.com to the government-run CDC.gov, are loaded with tracking elements that are sending records of your health inquiries to the likes of web giants like Google, Facebook, and Pinterest, and data brokers like Experian and Acxiom.
via Looking Up Symptoms Online? These Companies Are Tracking You | Motherboard.
The details of some of the stuff these companies are doing is shocking (or innovative depending on which camp you sit in). What this is being used for is no surprise– it’s all about completing the loop and improving the value story of campaigns the media cos are selling.
Superfish investors, board members and advisors include Andrea Stavopouslos (Draper Fisher Jurvestson), Abe Finkelstein (Vintage Investment Partners), Anat Segal (Xenia Venture Capital), Shai Saul (DFJ again) and others.
via The Venture Capitalists Behind Superfish | Uncrunched.
This data jibes with my back of the envelope calculations. If we look at it as revenue per user per year (the chart below looks at annual rev over monthly uniques), it comes out to about $55, which is in line with historical estimates.
via The NYTimes could be worth $19bn instead of $2bn | Monday Note.
Terry Kawaja, who spoke to Digiday editor-in-chief Brian Morrissey and platforms editor John McDermott in this week’s Digiday Podcast.
- Few ad tech companies will amount to much.
- Consolidation never happens.
- Fragmentation is real and it has a cost.
- Google’s actually playing nice.
- Facebook’s going for big brand dollars
- New buyers are emerging in ad tech.
via Ad tech is complicated and getting more so.
Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.
via Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach.