Medialets has been acquired by WPP, the world’s largest communications services group.
Foursquare previously allowed marketers to target users of its applications on other sites and apps with a product it calls Foursquare Audience Network. Now, with the new offering called Pinpoint, the company wants to help marketers reach non-Foursquare users, too…
The New York startup plans to do that by partnering with third-party apps and publishers to gain access to consumers’ GPS locations. Then, it plans to compare that location information with its own database of places to add context and to build profiles about consumers’ real-world behaviors.
It’s interesting to see the backlash to this especially since Facebook (as described in the article) and Twitter both offer a similar product. Will the backlash grow big enough where it’ll effect FB’s and Twitter’s offerings too?
Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with the matter. Google has suggested that advertisers hand over customer information such as email addresses, which Google would then use to target the ads, the people said.
The integration essentially bridges paid advertising on LinkedIn with the digital marketing that Marketo is known for and helps advertisers tell a consistent story across those channels, said Marketo Chief Executive Phil Fernandez.
No new info here are positioning but here are the point of views from the research:
Despite some clear advantages, Atlas has some crucial limitations, which are spelled out in the report. The principal one is that it will be very difficult for Facebook to wean the digital-media ecosystem off its reliance on Google’s DoubleClick platform, which is so well-entrenched.
There are so many apps on your phone you need to be reminded about them. It’s a new form of advertising to get you to recall the product and reengage with it. Instagram may be very careful to limit the level of straight-up advertising you see in your feed, but their latest update encourages users to turn on notifications for individual users.
according to a new report from a group of Goldman Sachs analysts, Android users aren’t clicking on very many Google ads.
Earlier this week, Goldman’s analysts estimated that Google did $11.8 billion in mobile search revenue in 2014.
Goldman estimated that 75% of that revenue, $8.9 billion, came from Web searches made using iPhones and iPads.
That means that, at most, Google generated $3 billion from searches made on Android devices in 2014.
Missed this from Feb: Choosing long term monetization over short term monetization:
[Kabam] had eased “monetization requirements on several games to generate greater long-term customer loyalty”…
I’ve long talked about the importance of valuing long term player happiness ahead of overly aggressive monetization tactics likely to burn your most valuable players.
Thomas’s case went something like this: Your browser (Chrome, Safari, whatever) has a very unique configuration, and it broadcasts all sorts of information that can be used to identify you as you click around the web. You’re basically leaving “footprints,” as Thomas calls them (others prefer “fingerprints”), all over the webpages you visit. Thus, it’s a matter of linking one footprint to another—an expert could spot the same prints on Facebook and NYTimes.com as on Pornhub and XVideos.
Many internet providers are trying to establish zero rating as their preferred business models. There were at least 92 zero-rated services in the developed world as of November, according to Finnish consultancy Rewheel.
Of those, 36 mobile phone operators were exempting their own video services from usage caps and 10 were doing so for their cloud storage offerings. Third-party applications such as YouTube, HBO Go, Spotify and Facebook got the special treatment in just a handful of cases.