The new iOS is going to bring this ad block philosophical debate to the forefront.
After turning off all 3rd party scripts, the homepage took 2 seconds to load, down from 11 seconds. Also, the network activity stopped as soon as the page loaded so it should be less strain on the battery.
Now, this was fun little project to mess around with, but it does give me a moral dilemma. Do I care more about my privacy, time, device battery life & data usage or do I care more about the content creators of sites I visit to be able to monetise effectively and ultimately keep creating content?
via An hour with Safari Content Blocker in iOS 9 — Murphy Apps.
Earlier reports said Disney and ESPN were planning on investing $250 million in DraftKings in a deal that would value the company at $900 million. The proposed pact also called for DraftKings to spend a reported $500 million on advertising with the sports giant over multiple years.
DraftKings spends some of that money competing fiercely with FanDuel; the two companies dominate the “daily fantasy” market, and fight over exclusive deals to advertise with sports leagues, teams and on media properties.
via DraftKings Won’t Raise Money From Disney, Will Have ESPN Ad Deal | Re/code.
Last month Microsoft changed its policy on protecting search settings to include any software that attempts to hijack searches as malware. As a result, this month the Ask Toolbar, which most people will probably recognize as being unwanted crapware bundled with Java, was marked as malware and will now be removed by Microsoft’s security software built in to Windows 7 and above.
via Ask Toolbar Now Considered Malware By Microsoft – Slashdot.
So it is with some interest that I came across today some research by Saikat Guha, a partner at Microsoft Research, which investigates the feasibility of running web ads from localhost – from the user’s own computer. The paper [PDF], entitled Serving Ads from localhost for Performance, Privacy, and Profit, proposes disseminating the software package ‘through adware-style software bundling, shopping discounts, toolbars or other incentives’.
The theoretical system is called ‘Privad’, and the paper sets it out with noble and enabling aims for the end-user, such as removing the need for the user to set ‘Do Not Track’ or other often-obscure privacy options in their browser. The system posits the mediation of an approved and trusted authority such as the Electronic Frontier Foundation or the American Civil Liberties Union as the ‘dealer’ between what the publishers want to show the user and the privacy of the end-user.
via A Microsoft Research paper considers serving web-ads from your own computer.
Nothing more fun than reading about innovative monetization models:
Currently, to pay the authors who publish through Amazon directly, the company sets aside a pool of cash each month—this month it is $3 million—and divides it among the authors. In the past, Amazon measured the number of “borrows,” or downloads, and computed each author’s share of the pool accordingly. In February, one “borrow” of one of my books was worth $1.38. That’s not a bad amount for a short book, but it’s much less than the royalties that a big book might earn.
via Amazon’s New Plan to Pay Authors Every Time Someone Turns a Page – The Atlantic.
Microsites! Sounds like FB is just repackaging all the old industry tricks and reusing!
Imagine a mashup of all Facebook’s current ad products rolled into one: A post that opens into full screen images, videos and even product shots that rotate 360 degrees as you move your finger across the screen. The ads would essentially give marketers a mini-version of their own website on Facebook’s app, bringing the user “away” from the News Feed without ever taking them out of the app.
via Here’s What Facebook Wants Mobile Ads to Look Like | Re/code.
All about that data:
via Uber Data Collection Changes Should Be Barred, Privacy Group Urges – The New York Times.
Facebook, which bought Instagram for more than $700 million in 2013, has been looking to boost revenue from the photo-sharing service, which has more than 300 million users. By marrying Facebook’s data,“it should deliver a better return on investment because the marketer is actually reaching someone who is interested,” she said.
via Facebook Pushes Advertisers to Employ User Data More Effectively – Bloomberg Business.
Would be game changing for app marketing:
Google is engaged in a long-term effort to erode the central role of downloaded apps in hopes of regaining some power it has lost in the mobile world. Last fall it acquired a startup whose technology lets people “stream” an app to a phone without downloading it.
via Google’s War Against Apps — The Information.