Foursquare Launches New Location-Based Ad Offering

Foursquare previously allowed marketers to target users of its applications on other sites and apps with a product it calls Foursquare Audience Network. Now, with the new offering called Pinpoint, the company wants to help marketers reach non-Foursquare users, too…

The New York startup plans to do that by partnering with third-party apps and publishers to gain access to consumers’ GPS locations. Then, it plans to compare that location information with its own database of places to add context and to build profiles about consumers’ real-world behaviors.

via Foursquare Launches New Location-Based Ad Offering – CMO Today – WSJ.


Interesting to see the backlash to this: Google May Offer New Way to Target Ads

It’s interesting to see the backlash to this especially since Facebook (as described in the article) and Twitter both offer a similar product.  Will the backlash grow big enough where it’ll effect FB’s and Twitter’s offerings too?

Google is in talks to allow advertisers to target ads in search results at their existing customers, according to people familiar with the matter. Google has suggested that advertisers hand over customer information such as email addresses, which Google would then use to target the ads, the people said.

via Google May Offer New Way to Target Ads – WSJ.

Facebook’s Atlas Ad Server In Digital

No new info here are positioning but here are the point of views from the research:

 Despite some clear advantages, Atlas has some crucial limitations, which are spelled out in the report. The principal one is that it will be very difficult for Facebook to wean the digital-media ecosystem off its reliance on Google’s DoubleClick platform, which is so well-entrenched.

via Facebook’s Atlas Ad Server In Digital – Business Insider.

Apple Watch– Notifications are the new advertising

There are so many apps on your phone you need to be reminded about them. It’s a new form of advertising to get you to recall the product and reengage with it. Instagram may be very careful to limit the level of straight-up advertising you see in your feed, but their latest update encourages users to turn on notifications for individual users.

via Why the Apple Watch is bad for #mindful living. — Mindfulness and Tech — Medium.

Goldman Sachs says Android is making Google very little money

according to a new report from a group of Goldman Sachs analysts, Android users aren’t clicking on very many Google ads.

Earlier this week, Goldman’s analysts estimated that Google did $11.8 billion in mobile search revenue in 2014.

Goldman estimated that 75% of that revenue, $8.9 billion, came from Web searches made using iPhones and iPads.

That means that, at most, Google generated $3 billion from searches made on Android devices in 2014.

via Goldman Sachs says Android is making Google very little money – Business Insider.

Why Kabam chose LTV over ARPDAU | Pocket | PGbiz

Missed this from Feb: Choosing long term monetization over short term monetization:

[Kabam] had eased “monetization requirements on several games to generate greater long-term customer loyalty”…

I’ve long talked about the importance of valuing long term player happiness ahead of overly aggressive monetization tactics likely to burn your most valuable players.

via Why Kabam chose LTV over ARPDAU | Pocket | PGbiz.

​Your Porn Is Watching You

Thomas’s case went something like this: Your browser (Chrome, Safari, whatever) has a ​very unique configuration, and it broadcasts all sorts of information that can be used to identify you as you click around the web. You’re basically leaving “footprints,” as Thomas calls them (others prefer “fingerprints”), all over the webpages you visit. Thus, it’s a matter of linking one footprint to another—an expert could spot the same prints on Facebook and as on Pornhub and XVideos.

via ​Your Porn Is Watching You | Motherboard.

Why ‘zero rating’ is the new battleground in net neutrality debate

Many internet providers are trying to establish zero rating as their preferred business models. There were at least 92 zero-rated services in the developed world as of November, according to Finnish consultancy Rewheel.

Of those, 36 mobile phone operators were exempting their own video services from usage caps and 10 were doing so for their cloud storage offerings. Third-party applications such as YouTube, HBO Go, Spotify and Facebook got the special treatment in just a handful of cases.

via Why ‘zero rating’ is the new battleground in net neutrality debate – Business – CBC News.