This has been tried before. Each time another batch of startups tries again, I try to keep an open mind.
Ctrl-Shift, a London-based marketing consultancy, says it is seeing an average launch rate of one new “personal information management services” initiative a week. These companies and organizations, or PIMS, aim to help individuals assert more control over their data, and get more value from it…
One gigabyte is not enough to store photos, music, and video though, so individuals can use their private data as currency to buy more cloud storage, for example, by selling their shoe size and wardrobe preferences to a clothing brand. The brand pays for that channel to a user’s data, and the money is split between the individual user, the cloud provider, and the Respect Network. Mr. Reed could not say how private data will be priced, as the network will only start offering the business model in November. He added however that the business itself would likely set the value of an individual’s data.
via Network Lets You Sell Your Data For Cloud Storage – Digits – WSJ.
Adblock Plus says Facebook offers users a way to opt out of tracking, but deems it ‘predictably contentious’, circuitous and temporary by design. For those looking to block Facebook from peering into their Web browsing habits, it offers a simple and permanent alternative, Adblock Plus says.“Facebook’s blatant move against fair-minded Internet users simply cannot be tolerated so we’re trying to make sure users of Adblock Plus who also might be a Facebook user understand how to block the tracking efforts of this behemoth,” said Till Faida, co-founder of Adblock Plus.
via Adblock Plus now blocks Facebook’s extended tracking efforts.
A rich infographic on how targeting on Facebook works:
How Ad Targeting Works on Facebook – WSJ.com.
Continuing the user data roundup / tab dump:
Verizon wants your deskop browser data:
Verizon Wireless recently announced changes to its Relevant Mobile Advertising Program that will allow the carrier to track your desktop surfing habits on the Web and use that information to help advertisers deliver targeted ads to your mobile phone. I found out about the change after logging into my Verizon Wireless account online and noticing this little message…
via Why Verizon Wireless wants to share your data – and why I said no | Computerworld Blogs.
The latest on this ongoing story of lawmaker’s investigation of data brokers. The blurb below names some brokers and products they offer.
Data Brokers Come Under Greater Scrutiny – WSJ.com.
Epsilon Data Management, Experian and LexisNexis said they would continue to cooperate with the Senate committee. Acxiom declined to comment. Medbase200 didn’t respond to requests for comment.
Ethnic Technologies LLC provides lists with ethnic and religious groupings, including Americans broken out by race who don’t use mainstream financial services, according to its website. The site said its customers include banks, home-mortgage lenders and credit-card companies. The company didn’t return calls seeking comment.
Exact Data ConsumerBase LLC, a provider of direct-marketing services, on its website has consumer lists such as “Americans with Student Loan Debt” and “Bankrupt Consumers in Dallas.” The company didn’t return a call seeking comment.
This device manufacturer has decided to call the small tracking devices cookies:
Mother’s potential use is intriguing: Each Mother unit talks wirelessly to a set of smaller tracking devices, dubbed cookies, that can sense motion and temperature. You can put cookies on things and people – on your body to gather data about how much you walk, on your coffee machine to track many espressos you drink, on your front door to track whenever it is opened, on your toothbrush to see how often and how long you brush … and so forth.
via A New ‘Mother’ to Digitally Nag You – Digits – WSJ.
Been preaching this data quality shit for years:
It also follows an increasingly popular story we’re hearing one we’ll delve into at our Structure Data conference in March now that the big part of big data is being exposed as overblown in some circles. It’s important to have big data, but better to have the right data; it’s important to have a lot of songs, but better to have the right ones.
via An API invasion in streaming music has Pandora hoping better data trumps bigger data — Tech News and Analysis.
“The old draft is dead, and something else will eventually be resurrected in its place.”
via Google Data Chief Says ‘Flawed’ EU Privacy Law Is Dead – Bloomberg.