“Right now might also be a very brief window of opportunity for roll-up strategies.”

A strong pov from Felix Salmon on what the thinks is the right play for the content industry right now:

Right now might also be a very brief window of opportunity for roll-up strategies. The idea behind such things is simple: if you have a powerful CMS, then it makes sense to take existing sites like, say, the Curbed Network and move them onto a more powerful system like, say, Vox Media’s Chorus.

via Content economics, part 5: news | Felix Salmon.

“Average CPMs are indeed declining across the board.”

And Rob’s solution? Limit the supply side:

In my opinion, we need some radical limitations on the amount of inventory out there to create more value and reduce the blindness that many people have towards the standard ads they see everywhere.

via Display Advertising: Are average CPMs for display advertising declining? – Quora.