Definitely seeing a lot of this.
Many publishers are turning to desktop units over mobile-specific ads. These ads are a relatively simple way to incorporate advertising into responsive sites, and offer the bonus of being far larger than tiny mobile banners, often taking up the full rather than just framing the bottom of the phone screen.
Publishers resort to desktop ads for mobile | Digiday.
iBeacon Myth Busting | BEEKn.
iBeacons don’t actually transmit content - they transmit a location, enabling apps to retrieve and surface location-relevant content.
This article could’ve also been titled “How Google mitigates Android fragmentation”. For the most part, the terms should be “pro” users and developers’. Maybe not so much for manufacturers.
New Android OEM licensing terms leak; “Open” comes with a lot of restrictions | Ars Technica.
Today is turning into a data news roundup:
Background: “last week, Apple began to reject apps that were pulling the IDFA identifier, but were not showing any ads”
Appsfire is proposing an alternative solution. Called “OpenIDFA,” the technology allows for the type of tracking use cases that Apple’s ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.
via OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts | TechCrunch.
This week we spotted the new system, \”Advertising ID,\” in the wild. We know it\’s being used to track users with newer versions of Android phones. We believe it is running on KitKat, the latest version of Android. Below, we\’ll show you how to locate Advertising ID in your settings and turn it off or on.
via Google’s New ‘Advertising ID’ Is Now Live And Tracking New Android Phones — This Is What It Looks Like – Business Insider.
Even the best intentioned actors simply can’t know everything about their campaigns: once a developer plugs its title into the morass, it loses almost all control over where and how its ads are shown.
via Deceptive mobile install ad tactics have only just begun.
The group made “around a million dollars” in placement fees for adding TaiG to Chinese iPhones. While the actual number is currently unknown, my source explained that the rumors were true and that the fee was well within that “order of magnitude.”
via Partnership With Chinese App Store Shines A Light On The Hidden World Of Jailbreak Groups | TechCrunch.
Shadiness in mobile:
The culprits would then appear to be the mobile game publishers themselves, who are apparently using redirection to generate more downloads. Redirection took users to download pages for Candy Crush created by mobile gaming shop King, Clash of Clans created by Supercell and Game of War – Fire Age Machine Zone, Inc.. King, Supercell and Machine Zone did not return requests for comment.
via The Shady Practice of Mobile App Install Ads | Digiday.
Lots more interesting stuff here:
Did you know that click-through rate on mobile ads in games is higher on 3g than on WiFi?
via Mobile User Acquisition Facts.
iTunes Radio is the top priority, and app ads are not.
Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build a real-time bidding exchange to automate selling in-app ads, multiple sources said.
via Apple Is Building an RTB Platform to Sell In-App Ads | Adweek.