App Constellations – Are They Working?

TLDR: If you have a great mobile app, it’s hard to create a second mobile app that will be just as popular.

The early verdict? Maintaining strong performance across an app constellation isn’t easy. The data below.

via App Constellations – Are They Working?.


New Yorker: Candy Crush Doesn’t Deserve To Go Public

People said the same thing about Google Adwords.  The big difference here is the persistence of Google search vs the persistence of individual mobile games, which haven’t shown to be very durable.

King’s business is dependent on its one star product; although the company has more than a hundred titles, almost eighty per cent of its revenue comes from Candy Crush.

via James Surowiecki: What’s Next for the Makers of Candy Crush Saga? : The New Yorker.

Publishers resort to desktop ads for mobile

Definitely seeing a lot of this.

Many publishers are turning to desktop units over mobile-specific ads. These ads are a relatively simple way to incorporate advertising into responsive sites, and offer the bonus of being far larger than tiny mobile banners, often taking up the full rather than just framing the bottom of the phone screen.

Publishers resort to desktop ads for mobile | Digiday.

OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts | TechCrunch

Today is turning into a data news roundup:

Background: “last week, Apple began to reject apps that were pulling the IDFA identifier, but were not showing any ads”

Appsfire is proposing an alternative solution. Called “OpenIDFA,” the technology allows for the type of tracking use cases that Apple’s ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.

via OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts | TechCrunch.

Google’s New ‘Advertising ID’ Is Now Live And Tracking New Android Phones

This week we spotted the new system, \”Advertising ID,\” in the wild. We know it\’s being used to track users with newer versions of Android phones. We believe it is running on KitKat, the latest version of Android. Below, we\’ll show you how to locate Advertising ID in your settings and turn it off or on.

via Google’s New ‘Advertising ID’ Is Now Live And Tracking New Android Phones — This Is What It Looks Like – Business Insider.