Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness

It irks me that they are using the term “native” to help describe this because although they can argue that it is a native experience, all it does is muddy the generally understanding of what native monetization means in today’s context of online media.  This is no different than when websites ping you to take a survey to collect feedback.

The company writes:

This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.

via Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness | TechCrunch.