Quote: “Google’s strategy is to get people to use the Internet more”

It’s actually a bit nuanced than this– it’s to get people the use the open internet.  This isn’t something we’re making up either.  Senior management and advisors I’ve talked to at Google speak about this openly.  It’s very advanced textbook tech strategy– something very few players in the valley have the option of following.


A Sales Reorg Is Like Surgery

Yahoo’s De Castro Rolls Out Reorg of Ad Sales Unit – Kara Swisher – Media – AllThingsD.

The Googleification of Yahoo continues. Can this approach work on a company with a different DNA? Sales reorgs, or any reorg for that matter, is like surgery– you’re cutting into yourself and injuring yourself in the short run in hopes that you get better in the long run. This opens up questions about how much leash this management team has from the board.  However, if you recall, Max Levchin just joined so the board so it should be more friendly to this management team that any other would have been in recent history.

Mobile retail e-commerce strategy from McKinsey

This is a good post about ecommerce mobile strategy employed by some of the big e-commerce players.  It’s based on recent research from McKinsey’s iConsumer initiative.

Be clear about and reinforce the total value of the store.

Aggressively make mobile core to multichannel.

Work with suppliers to offer a more unique assortment.

Use digital offers to get users in stores.

Make it simple to buy.

Think local, act local.

via Mobile Consumer Showdown – Business Insider.

In Ad Network Nightmare, Microsoft Making ‘Do Not Track’ Default for IE 10 | Threat Level | Wired.com

Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial “Do Not Track” feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants.

via In Ad Network Nightmare, Microsoft Making ‘Do Not Track’ Default for IE 10 | Threat Level | Wired.com.

This is interesting on so many levels:

  • Internal politics at Microsoft since they own web advertising businesses
  • IE’s role in a changing landscape where their market share is in decline
  • Strategic implications on their biggest competition (Google)
  • Power shift to media is can track intent without cookies (search engines)
  • Whether this announcement at this juncture is good or bad for DNT

Ultimately, I’m curious whether this means Microsoft is no longer making decisions like a monopolist (or a firm with a lot of market power).