A rich infographic on how targeting on Facebook works:
Continuing the user data roundup / tab dump:
Verizon wants your deskop browser data:
Verizon Wireless recently announced changes to its Relevant Mobile Advertising Program that will allow the carrier to track your desktop surfing habits on the Web and use that information to help advertisers deliver targeted ads to your mobile phone. I found out about the change after logging into my Verizon Wireless account online and noticing this little message…
I’ve talked about this ability to target and build historical 1:1 profiles on users as one of the future paths that this industry will test in the next couple of years. Here’s a scoop on Twitter getting ready for it:
Watch out, Twitter power users. Twitter will now offer marketers the ability to target ads to specific users’ accounts. It’ll also let them do so based on their bio information, follower count, verified status and past tweets. That means the most popular of tweeters should expect an influx of ads as brands try to curry influence with those they covet most.
Tools Now Allow Advertisers to Target Users Based on Spending Habits in Brick and Mortar Stores
After years of customizing playlists to individual listeners by analyzing components of the songs they like, then playing them tracks with similar traits, the company has started data-mining users’ musical tastes for clues about the kinds of ads most likely to engage them.
Small businesses can create ads using Foursquare’s business tools. They can target relevant customers; set a monthly budget for ad spend; and track ad performance on the service. A burger joint, for example, might want to promote its menu during a consistently slow lunch day. When a Foursquare user opens the service during lunchtime, he or she might see, say, a promoted suggestion for that nearby burger spot on the app–an ad that might attract attention because the restaurant is offering a special (“spend $20 and get $5 off!”) or highlighting popular user tips. (“The blue cheese burger is delicious!”).
Now that Twitter is almost a publicly traded company, it’s under pressure to find meaningful new sources of revenue. That may include advertising outside of users’ social streams, according to a new report from the Financial Times. Its sources claim that Twitter is developing an ad network for apps and websites that would target visitors based on what users tweet and who they follow. It wouldn’t resemble Facebook’s login-based advertising, however, as much of Twitter’s data is public. The network would reportedly launch soon after the firm completes its recent acquisition of MoPub, a mobile ad exchange.
This guy visited UberVu.com without providing any personal info or being logged into any service and a day later, he got an email from them:
Recently, I visited the landing & pricing page at UberVu.com. I did not signup for anything, did not leave my email, did not connect with any of their social media properties. One day later, I get an email (see attached image).
I’m sure they triangulated some information but how could they pin point to personally identify me? Is this common & so blatant (or even legal)?
Interesting discussion over at Hacker News that triangulates it down to two tracking services– Trackalyzer and Leadlander: Can websites personally identify visitors? | Hacker News.
Verizon is testing it’s targeting program, which is opt-in if users want to participate and share their data:
If you’re a customer of Verizon‘s, you’ll want to keep your eyes peeled for an email, text message, or notification mentioning the carrier’s new “Verizon Selects” program. In exchange for sharing your data usage, such as location, web browsing, and mobile app usage data, you’ll get targeted advertisements delivered to you by either email, text messages, or other forms of mobile advertising.
An important point above is that email is mobile advertising. Maybe it’s time for a resurgence in that business.
It would force marketers to be more creative about finding other ways to track users.