I’ve talked about this ability to target and build historical 1:1 profiles on users as one of the future paths that this industry will test in the next couple of years. Here’s a scoop on Twitter getting ready for it:
Watch out, Twitter power users. Twitter will now offer marketers the ability to target ads to specific users’ accounts. It’ll also let them do so based on their bio information, follower count, verified status and past tweets. That means the most popular of tweeters should expect an influx of ads as brands try to curry influence with those they covet most.
via Twitter Elite: You’re Now An Ad Target | Digiday.
Brands have since been tweaking their imagery to make the most of the opportunity. Here are some of the paid tweets we’ve seen so far making use of the new image-preview feature.
Twitter’s New Display Ads in Action | Digiday.
Now that Twitter is almost a publicly traded company, it’s under pressure to find meaningful new sources of revenue. That may include advertising outside of users’ social streams, according to a new report from the Financial Times. Its sources claim that Twitter is developing an ad network for apps and websites that would target visitors based on what users tweet and who they follow. It wouldn’t resemble Facebook’s login-based advertising, however, as much of Twitter’s data is public. The network would reportedly launch soon after the firm completes its recent acquisition of MoPub, a mobile ad exchange.
via Twitter reportedly planning targeted ad network for apps and websites.
Check out a screenshot of the job posting below and the link to it here. We woud have embedded the tweet but it seems the lead generation section isn’t a part of embedded tweets just yet.
via Check out the world’s first job ad integrated into Twitter. Lets candidates apply without leaving the site. – The Next Web.
It irks me that they are using the term “native” to help describe this because although they can argue that it is a native experience, all it does is muddy the generally understanding of what native monetization means in today’s context of online media. This is no different than when websites ping you to take a survey to collect feedback.
The company writes:
This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.
via Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness | TechCrunch.