Yahoo Introduces New Ad Exchange And Manager

Burke said Yahoo is introducing a new Ad Manager, which is supposed to give advertisers direct access to the company’s ad products, regardless of the company’s size. And there’s a new Yahoo Ad Exchange, a marketplace for programmatic ad-buying…

Burke suggested that the reason for the revamp is feedback from advertisers who say that the display advertising ecosystem has become “overgrown” and needs to be “consolidated and cleaned up.”

Burke said that the Yahoo Ad Exchange is an enhancement of what it offered through Right Media, and that the Right Media brand is being “sunsetted.”

Finally, he predicted that security will be a big theme this year [SSL encryption]

via Yahoo Introduces New Ad Exchange And Manager, Says It Now Powers Tumblr Ads | TechCrunch.

Yahoo Announces That It Has Acquired “Intelligent Homescreen” Startup Aviate

Additionally, this creates more innovative targeted ad inventory:

Mayer suggested that Yahoo could use Aviate’s technology to deliver its content in ways that are “smarter and more personalized.” For example, she said that your homescreen could automatically show you stock quotes at the beginning of the day, instead of forcing you to open a finance app.

via Yahoo Announces That It Has Acquired “Intelligent Homescreen” Startup Aviate | TechCrunch.

You are the query: Yahoo’s bold quest to reinvent search | Internet & Media – CNET News

Longish article on Yahoo and the future of their search products from earlier this month.

But for Yahoo really to build something of consequence in search and personalization, it’s got a lot of hurdles to overcome. “Yahoo has not been able to figure out how to take their data and combine it with third-party data to create something meaningful,” said Sameet Sinha, a senior analyst at B. Riley and Co.Not to mention the fact that Yahoo doesn’t have its own operating system — on mobile or desktop — to jump-start the adoption of any search tool.

via You are the query: Yahoo’s bold quest to reinvent search | Internet & Media – CNET News.

How Baidu Won China

Image representing Baidu as depicted in CrunchBase

Image via CrunchBase

Old but good link on Baidu:

In its early days, Baidu wasn’t modeling itself on Google. Li and Xu were much more interested in being the next Inktomi, a U.S. firm that powered search on other Web portals and was eventually acquired by Yahoo in 2002 for $235 million. Rather than host an independent site, Baidu licensed its search index to Sina (SINA) and Sohu.com (SOHU), then the dominant portals in China, and charged them each time a user conducted a search. Busy copying Yahoo’s portal business model, those companies didn’t realize search’s potential, concedes Charles Zhang, chairman and CEO of Sohu. “That’s how Baidu captured this opportunity while [we] were not paying attention,” he says.

via How Baidu Won China – BusinessWeek.

“Mayer’s honeymoon period with Wall Street may soon be over. “

Not good if investors are already asking these questions.  The two clearest advantages Mayer brought with her were ability to re-motivate and inspire the org and buying time/patience from investors and the (modified) board of directors.

Mayer’s honeymoon period with Wall Street may soon be over. It’s time for Mayer to begin proving that her plan to get Yahoo back on track works, starting with Monday’s results.

via Yahoo earnings: Mayer still has much to prove – Jan. 27, 2013.

Most analysts and buyers doubt that Yahoo would ditch Right Media at this point. But all agreed that investments in talent and tech are crucial for the company’s future.

Most analysts and buyers doubt that Yahoo would ditch Right Media at this point. But all agreed that investments in talent and tech are crucial for the company’s future.

So I suppose we’ll see a bit more acqui-hires:

The acqui-hires would also be more in line with Mayer’s intentions to build up Yahoo’s mobile andprogrammatic selling talent base, sources said. During the company’s most recent earnings call, Mayer repeatedly stressed the importance of mobile and programmatic buying to Yahoo’s future. The latter focus would seem to require more engineering talent to bolster Yahoo’s internal inventory management capabilities.

via For Yahoo’s Mayer, Size Does Matter | Adweek.