The Google halo effect

I can’t believe investors fall for this stuff:

ZestCash takes an entirely different approach to underwriting by combining Google-style machine learning techniques and data analysis, combined with traditional credit scoring. As a result, the company can offer credit to many people who historically would have been turned away.

via Former Google CIO Raises $73 Million To Reform Payday Loans With Data-Driven Startup ZestCash | TechCrunch.