Gold star for this anecdote:
Mayer’s position is so weak that when a Bloomberg Businessweek reporter and an editor visited the company’s offices in New York to press the case for an interview, a security guard asked, unprompted, whether Mayer would keep her job. When the question was put back to him, he shook his head, grimaced, and tugged at his collar. “Those hedge fund guys,” he said, “they really don’t like her.”
Source: Yahoo’s $8 Billion Black Hole – Bloomberg Businessweek
Twitter now has an ad problem because of its user problem. It doesn’t have enough scale to compete with Facebook and Google.For a while, this didn’t matter, because Twitter and its ad boss, Adam Bain, had done a very good job of courting big brand advertisers and the ad agencies that spend their money. They got them to take a flier on Twitter.But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat.
Source: Twitter is going to have a hard time fixing its ad problem | Re/code
Apple might charge developers for App Store search placement, a bad idea in that services should support device sales.
Source: Apple: Do They Understand ‘Platform Economics?’ Asks UBS – Tech Trader Daily – Barrons.com
Apple Inc. has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed, according to people familiar with the plans.
Source: Apple Pursues New Search Features for a Crowded App Store – Bloomberg
BuzzFeed missed its 2015 revenue target by 32% and has slashed its internal 2016 revenue target by 50% from $500M to $250M – Financial Times
Fascinating topic on how sharing changes as social networks mature and evolve:
Original sharing of personal stories — rather than posts about public information like news articles — dropped 21 percent year over year as of mid-2015, The Information, a tech news site, reported Wednesday. Facebook said in a statement that “the overall level of sharing has remained not only strong, but similar to levels in prior years.”
Source: Facebook Wants You to Post More About Yourself – Bloomberg
Speaking with Ad Age, departing FTC commissioner Julie Brill lamented the current state of consumer tracking and data collection on the web, linking the rampant rise of ad blockers with the ad industry’s foot-dragging and non-cooperation in the commission’s efforts to create privacy systems based on user consent.
Source: Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner | Motherboard
“The Apparel category is experiencing faster growth than Computers, largely due to buying on mobile,” Adam Lella, a senior analyst at comScore, said in an email. “M-commerce is where most of the digital commerce growth is happening in retail overall, and people are more likely to purchase less expensive, less complex products on mobile (e.g. Apparel) than they are to buy computer products.”
Source: Clothes are now the top-selling category online in the US – Quartz