Google has rolled out a new free product designed to make it easier for Web publishers to get people to stick around on their sites longer. And as a side effect, Google may be making companies like Taboola and Outbrain–which have built big businesses in this realm–a bit nervous.
The creator of software that stops adverts from appearing on websites has defeated two news publishers that want to prevent its tech being used on their pages…
While AdBlock Plus offers its web browser add-on to the public for free, it makes money by operating a “white list” of adverts that it allows to get through its filters.
Same article was written about Google Adwords 7 years ago. New platform comes in, advertising opportunities seem limitless. The platform matures and as more advertisers onboard, ad monetization increases and lots of businesses can’t pay high rates to acquire users.
When I started an e-commerce company as a broke student three years ago, Facebook was my knight in shining armor. In a capital-intensive business such as lingerie with sky-high minimum orders, tricky-sized inventory and lengthy lead times, our first investment dollars were directed towards product, leaving a shoestring budget to fuel growth.
Starting this week, [Google] will add mobile-app links to its search results on Android phones. Specifically, the results will prompt Android users to install relevant apps that contain information related to their queries.
It’s a major step for Google, which has long faced a business quandary on mobile. Its primary advertising business is desktop-based and hasn’t translated readily to smaller smartphone and tablet screens. Meanwhile, its search engine—also based on the open Web—has offered limited visibility into information locked away inside mobile apps.
Display revenue of $381 million, excluding TAC, was down 7%, with ads sold rising by 29% but prices decreasing by 17%.
The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.
Good take on marketplaces and take rates:
tl;dr Marketplaces extract value when they generate demand. The Booking.com low rake plus bidded auction model is the playbook modern marketplaces should follow.
The difficulty with a high rake model is that you introduce a selection bias. Good suppliers that can sell well independently don’t need to participate in the market and cannibalize organic sales. This bias results in a poor consumer experience with only bad suppliers. You can see this effect in markets like Groupon, where participation is a signal for supplier quality in itself.
That’s a lot of dough:
Merkle may be much smaller than its competitors, but the firm is preparing for a growth spurt. The privately held marketing data-services company has set aside $1 billion for acquisitions over the next five years and plans two of those purchases in the next three to four months.