An Aging Instagram Tries To Win Us Back With Email “Highlights”

FB starting to apply that growth hacking juice to Instagram.  Also, this shows just how extremely durable and valuable email is today.

After spotting Highlights, Instagram confirmed to me that this is the first time it’s sent any type of promotional or re-engagement email. It’s so fresh there’s not even a setting to control it. When I tried hitting Unsubscribe to see where it took me, I discovered there was no email settings menu and no way to re-subscribe.

via An Aging Instagram Tries To Win Us Back With Email “Highlights” | TechCrunch.

Tracking Protection for Firefox at Web 2.0 Security and Privacy 2015

A very Mozilla-ish argument against tracking and ads:

the decrease in page load time with tracking protection enabled is even higher (44%!) than in our Air Mozilla talk last August, due to prevalence of embedded third party content on news sites. You can read the paper here…
Advertising does not make content free. It merely externalizes the costs in a way that incentivizes malicious or incompetent players to build things like Superfish, infect 1 in 20 machines with ad injection malware, and create sites that require unsafe plugins and take twice as many resources to load, quite expensive in terms of bandwidth, power, and stability.

via Monica at Mozilla: Tracking Protection for Firefox at Web 2.0 Security and Privacy 2015.

Strategy behind Uber’s Higher Take Rate

WSJ article on Uber’s take rate from this week:

Uber Tests 30% Fee, Its Highest Yet: Company now charges some drivers 30% of fares in San Francisco and San Diego

via Uber Tests 30% Fee, Its Highest Yet – WSJ.

The reality is that this is a move to dis-incentivize drivers from multi-homing, or driving for multiple networks.  Think of it like a loyalty program that all drivers are automatically enrolled in.  After a certain mileage hurdle, Uber’s take rate goes down, so there’s more incentive to stick with Uber even if Lyft may provide more immediate revenue.

 

 

 

Firefox Will Soon Get Sponsored Suggested Tiles Based On Your Browsing History | TechCrunch

It feels like Mozilla is reinventing the wheel here, based on what I see.  I’m not so sure if it’s execution or the culture that’s holding them back though.  If latter, it makes it a tougher situation to do advertising well.

This move doesn’t come as a major surprise. Mozilla has featured sponsored ‘Directory Tiles‘ in Firefox for a few months now, after all, and Suggested Tiles are the logical next step. Unlike Directory Tiles, which are the default tiles that appear for new users without a browsing history, Sponsored Tiles are based on your browsing history. To do this, the advertising service looks at your browsing history to figure out your interests by comparing it to a set of URLs that fit into a given category.

via Firefox Will Soon Get Sponsored Suggested Tiles Based On Your Browsing History | TechCrunch.

Kraft: Digital advertising has a serious data quality problem

One of the main recurring themes of my writing here is about quality of traffic.  This extends to data:

“You have to understand when they collected that information, what the consumer did to get put into that classification,” said Bob Rupczynski, vp of media, data and CRM at Kraft Foods, at the Digiday Programmatic Summit on Friday. “There’s just so many problems with the quality and the recency, the supply chain on that data that third-party data has a problem. We’ve got to get to the bottom of it.”

via Kraft: Digital advertising has a serious data quality problem – Digiday. (via jonathanmendez)

European mobile networks plan to block ads

A report from the Financial Times today claims that European mobile networks are preparing to block advertising across the Web.

According to the story, which cites anonymous sources, the carriers have installed software from Israeli ad-blocking firm Shine in their data centers to block advertising in Web pages and apps, but not social networks.

The plan – which would be devastating to companies reliant on advertising – is not limited to a single European network. Its apparent aim is to break Google’s hold on advertising.

The FT report says that “an executive at a European carrier confirmed that it and several of its peers are planning to start blocking adverts this year” and will be available as an “opt-in service” however they are also considering applying the technology across their entire mobile networks.

via European mobile networks plan to block ads.

Microsoft Edge: Building a safer browser

We can’t have nice things.  Microsoft and Google Chrome tightening their grip on their browsers in the name of security:

So to make browsers safer against attacks, and just more reliable, it is important to create an extension model that is safer, by sharing less state between the browser itself and the extensions. Thus Microsoft Edge provides no support for VML, VB Script, Toolbars, BHOs, or ActiveX. The need for such extensions is significantly reduced by the rich capabilities of HTML5, and using HTML5 results in sites that are interoperable across browsers.

via Microsoft Edge: Building a safer browser.

Burger Selfies: Chili’s Tweaks Food to Look Better on Instagram

Marketing & Distribution > Product.

Chili’s Grill & Bar, catering to the Instagram crowd, revamped the look of its dishes to make them look better on social media.

Customers frequently like to take pictures of their food and share the results, putting pressure on the company to refine its aesthetics. Chili’s now places its french fries in stainless-steel containers, sits its burgers up higher on the plate and uses buns with more visual appeal. The company also has its own Instagram account, with more than 25,000 followers.

via Burger Selfies: Chili’s Tweaks Food to Look Better on Instagram – Bloomberg Business.

Apple intervenes in Radio Shack sale in effort to protect customer data

All about that data:

“In order to protect its customers’ personal information, Apple oversees the collection and use of customer information collected by its retail partners, including RadioShack,” Apple’s filing with the court reads. “The reseller agreement between Apple and RadioShack protects information collected by RadioShack regarding purchasers of Apple products and prohibits the proposed sale of such information.”

via Apple intervenes in Radio Shack sale in effort to protect customer data.