Twitter paid $10 million back in April for the right to stream 10 of the NFL’s Thursday Night Football games. Now it’s trying to make its money back.
A single ad that shows a single video at a time will generate thousands of HTTP requests and many megabytes of traffic. And in the case I show here, the ad isn’t even animated, or showing video!
Criteo, the France-based ad tech company, filed a lawsuit on Monday that alleges rival firm SteelHouse ran a “counterfeit click fraud scheme” that led to “substantial injury and damage” to its business and reputation.US-based SteelHouse and Criteo directly compete in the online advertising space. Criteo is a huge public ad tech company that crossed $1 billion in revenue in 2015, while SteelHouse is a private firm that is far smaller than Criteo in terms of top website market share. SteelHouse has raised $63.55 million in funding, according to CrunchBase.
Contrary to common belief, advertising has never been a growth business. For the past hundred years, national ad spend has been confined to a stable 1.1-1.5% of GDP (excluding WW2).
Big Snapchat ad announcement:
There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance – … continued
PSA: DATA IS NOT WORTH THIS MUCH
Microsoft and LinkedIn have been building largely non-overlapping graphs of various kinds of data pertaining to business professionals. That’s the real key to Microsoft’s $26.2 billion LinkedIn acquisition.
Snapchat is taking measurement “very seriously”
“People know that top bloggers make, like, a million a year, but then you don’t hear about what people lower than that make,” Ushiro says. “A lot of people will say they make money off of sponsorships and blogs, but they won’t say how much. It’s very secretive for some reason.”
The court’s decision not to hear the case leaves in place a September 2015 ruling by the San Francisco-based 9th U.S. Circuit Court of Appeals that the litigation could move forward as a class action representing advertisers who used the service between 2004 and 2008. Google is part of Alphabet Inc.(GOOGL.O)The 2008 lawsuit accused Google of violating California fair advertising laws because it misled advertisers about where the ads would be placed. The Adwords service was primarily aimed at placing ads next to relevant Google Internet search results. But the plaintiffs said Google should have disclosed that ads would also appear in undesirable places such as error pages and undeveloped websites known as parked domains.
“People are not buying on social media right now. They are still buying, for the most part, on mobile web,” a source familiar with Twitter’s commerce team’s inner workings told BuzzFeed News