There’s two ingredients to doing something this big in a successful way– first, you got to have big budgets and second, you have to be trending just enough where something like this can really grease the wheel. I think this is a nice job by Samsung:
The connection: Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month. (Recipients won’t be able to share it until the official release date.)
Samsung paid $5 apiece for the albums, according to a person familiar with the matter. It wasn’t immediately clear if Nielsen SoundScan will count Samsung’s purchases in its sales tallies.
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