WhatsApp emerges as big share driver for publishers

Surprising results from an experiment at FTW/USAToday:

Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent of the site’s overall sharing activity. That’s higher than Twitter 13 percent but still significantly lower than email 35 percent and Facebook 34 percent.

via WhatsApp emerges as big share driver for publishers | Digiday.

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