Yesterday’s acquisition of mobile ad network Jumptap by rival Millennial Media can be seen in that light. The “predominantly” stock transaction is worth $202 million based on Millennial’s closing price, a result that’s sure to disappoint Jumptap’s investors that poured $122 million in funding into the company over the past eight years. The company’s 2012 revenue was $63.6 million. This is a classic capitulation deal, where investors wash their hands of an investment that didn’t pan out how they’d like.
The Ad Tech Winnowing
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ECPM BLOG 