People said the same thing about Google Adwords. The big difference here is the persistence of Google search vs the persistence of individual mobile games, which haven’t shown to be very durable.
King’s business is dependent on its one star product; although the company has more than a hundred titles, almost eighty per cent of its revenue comes from Candy Crush.
via James Surowiecki: What’s Next for the Makers of Candy Crush Saga? : The New Yorker.
“What this suggests is that brands are paying for — and publishers are driving traffic to — content that does not capture the attention of its visitors or achieve the goals of its creators,” Haile deadpans.
via No One’s Looking at Your Native Ads, Either | Re/code.
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so, according to results from a Mintel study.
via Millennials More Willing Than Boomers to Share Data With Marketers.
I’ve focused the snippets below on paragraphs that focus on specific companies:
The largest data broker is Acxiom, a marketing giant that brags it has, on average, 1,500 pieces of information on more than 200 million Americans.It’s much harder for Americans to get information on Acxiom. The company declined our request for an interview and is fairly vague about the methods it uses to collect information and who its customers are.
We were able to go online and find all sorts of companies peddling sensitive personalized information. A Connecticut data broker called “Statlistics” advertises lists of gay and lesbian adults and “Response Solutions” — people suffering from bipolar disorder.
“Paramount Lists” operates out of this building in Erie, Pa., and offers lists of people with alcohol, sexual and gambling addictions and people desperate to get out of debt.
A Chicago company, “Exact Data,” is brokering the names of people who had a sexually transmitted disease, as well as lists of people who have purchased adult material and sex toys.
That data becomes much more valuable when it’s married up to the much more personal information that’s being volunteered on the Internet. “Take 5 Solutions,” a data broker in Boca Raton, Fla., runs 17 websites like “GoodParentingToday.com” and “T5 HealthyLiving.Com,” where people can share stories about their families and health. What web visitors don’t realize is that “Take 5′s” real business is collecting and selling the information.
via The Data Brokers: Selling your personal information – CBS News.
The update adds two types of in-app ads to BBM, including sponsored invites for BBM Channels, and sponsored channel posts. Really, they are not unlike the promoted Tweets and FB posts that those two social networks use in part to monetize.
via BBM Tries Out Ads With BBM Channels On Android Beta Program | TechCrunch.
Definitely seeing a lot of this.
Many publishers are turning to desktop units over mobile-specific ads. These ads are a relatively simple way to incorporate advertising into responsive sites, and offer the bonus of being far larger than tiny mobile banners, often taking up the full rather than just framing the bottom of the phone screen.
Publishers resort to desktop ads for mobile | Digiday.
A few caveats about online advertising:
Be patient. It can take a day to 6 months to get your online advertising to be profitable.
Not every advertising channel will work for everyone. I’ve spent $100,000+ on Google advertising and only made back $25,000. If you do the math, that’s not good
When you do find a channel that’s profitable, spend as much as you can, while you can. When I was advertising on a newsletter I found I was spending $750 a week to sponsor and making $1,500 back within 2 weeks. That’s an awesome time to ROI. I didn’t sponsor more than twice a month since I didn’t want to annoy their readers. A friend yelled at me to do more. I moved to four times a month and the ROI stayed at the same rate. I realized there’s a lot of noise online so
it’s okay to advertise
Advertising decays. Over time you need to refresh your advertising if it’s working. At AppSumo we had a full-time person just refreshing our ads a few times a day. It’s a bit easier with news feed ads vs right-side ads.
Profit is all that matters. Ignore people who claim they get some really high Click-through-rate CTR (% of people that actually click their ad). If you are spending but not making money, stop.
Look for free marketing opportunities first. In How to make $1,000 a month business course I personally encourage people NOT to spend on ads until they’ve exhausted other marketing activities. It’s too easy to spend a lot on ads without great results.
via How to spend your first $100 in Facebook Ads | Noah Kagan’s Okdork.com.
iBeacon Myth Busting | BEEKn.
iBeacons don’t actually transmit content - they transmit a location, enabling apps to retrieve and surface location-relevant content.
I was too lazy to hunt for @ganeumann‘s blog post to link to this article I posted last week but after the tweet above, I decided to put in the work: Your personal data is not worth anywhere near what you think it’s worth
I personally think this is good for Firefox but I understand’s users’ concerns because it’s a slippery slope once your organization gets addicted to online ad revenues:
“We think we can offer people useful content in the Tiles,” she added. “When we have ideas about how content might be useful to people, we look at whether there is a revenue possibility, and if that would annoy people or bring something potentially useful. Ads in search turn out to be useful. The gist of the Tiles idea is that we would include something like 9 Tiles on a page, and that 2 or 3 of them would be sponsored — aka ‘ads.’ So to explicitly address the question of whether sponsored tiles aka ‘ads’ could be included as part of a content offering, the answer is yes.”
via Mozilla clarifies, defends Firefox ad position | ZDNet.