“Google’s entry is significant, considering that it is the biggest force by far in online advertising.”…
As publishers begin to adopt responsive design en masse and advertisers target their campaigns to an increasing range of devices, responsive-ad units could have a healthy future ahead of them. It will join other companies, like Undertone and ResponsiveAds, which have already launched products to do exactly that.
The concept is simple: Advertisers run TV ad campaigns and Twitter promoted tweets simultaneously, and then — via Twitter TV Ad Targeting — consumers on Twitter are targeted with promoted tweets.
This was entertaining:
The transcript follows (MP3 here):
TERENCE KAWAJA: (To Rothenberg) Isn’t this better to have conversations that you just mentioned rather than open letters?
RANDALL ROTHENBERG: Actually, we’ve reached out to Mozilla a lot, and only when Harvey reached out to me – that was a couple of month ago – after a fair amount of back and forth. And I know our Washington teams have been in connection with you (Mozilla).
HARVEY ANDERSON: Actually, I tried to call you. You passed me off. That’s actually what happened.
RANDALL ROTHENBERG: That’s true. I passed you off.
TERENCE KAWAJA: To a summer intern… (crowd laughs)
RANDALL ROTHENBERG: I talked to Mitchell [Baker] though…
HARVEY ANDERSON: That was two years ago…
Tapad professes to solve a problem that has long plagued online advertisers: how to track and target the same consumer across multiple devices–desktop computers, smartphones and tablets.
Tapad is not the first to announce such a product but they are in a meaningful position that makes it interesting.
Check out a screenshot of the job posting below and the link to it here. We woud have embedded the tweet but it seems the lead generation section isn’t a part of embedded tweets just yet.
From a venturebeat article last month:
Now, I’m happy to report that we made more than $9M of revenue last year by helping users discover new apps, and by helping developers forecast their marketing actions. And we are on track for doing $25M this year — even though, in a forecasted $25 billion (with a ‘b’) App market by 2015, that’s still a mere 0.1% marketshare.