“Marissa still does not get advertising and maybe never will,” said one major marketer in a common sentiment. “It’s hard to hide her lack of interest and it’s reflected in Yahoo’s ad products.”
A good thought piece on what comes next after apps. Basically, app notifications become more important than the app itself:
Breaking things right down into the individual atomic unit, including the content and actions. The atomic unit separate from the container of the app itself, so that it can show up anywhere, on any device. The atomic units are then reassembled based on context. Aggregated in a centralised stream. Or pushed to you on your watch.
Some older links but good reading:
The only options for monetizing mobile app users are ads, cross selling paid apps, or in-app purchases
Making Instapaper Free — Medium
Twitter to roll out its Buy button to general public in early 2015 | VentureBeat
Apple Store app on an iPad uses your current model in the ad to compare with the new one. – Twitter
Ad tech accelerator targets agency execs as investors – Digiday
This Foursquare job listing reads like a legit Ad Product Manager gig – Lever
Another startup story peppered with details of how much the founders dislike traditional online advertising- Houzz’s Founders Have Become Tech’s Newest Power Couple
The internet as a great “disintermediation machine” has proved only half-true – Economist
US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016 – emarketer
Amazon may look different from it’s offline competitors but in ten years, they will look similar to each other – HBR
Dish Network Corp. AutoHop service, which lets subscribers watch recorded primetime television programs with the advertisements taken out, doesn’t infringe Fox Broadcasting Co.’s copyrights, a federal judge said in a tentative decision.
I try to keep an open mind about some of the silly stuff that VCs invest in but some have no hope. It would be different if these guys were trying to raise a seed round but to go this big this early is crazy.
New social network Tsu believes it can get you excited about seeing advertisements. Seriously!
During its quarterly conference call for the fourth quarter of 2014, Apple announced it will introduce new financial reporting methods that lump Apple Watch and iPod with Apple TV and other accessories, with CEO Tim Cook suggesting the move is a good way to shield details on the upcoming smartwatch from competitors.
A partnership between TV measurement company Nielsen and analytics provider Adobe, announced today, will let broadcasters see (in aggregate and anonymized) how people interact with digital video between devices — for example if you begin watching a show on Netflix on your laptop, then switch to a Roku set-top box to finish it.
No post here, just a question I’ve been thinking about.
Not a done deal yet but the back story here is that Yahoo’s had large gaps in their ad stack and they’ve been seriously talking to various ad tech startups but we never saw much of these conversations turn into anything more. The other back story here is that as much as Mayer wanted to take a new/different/smart approach to turning around Yahoo, the story and path is turning out to be not that different than Tim Armstrong at AOL.
Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service.
18 years of online advertising