An insider finally has a revelation that some outsiders already understood:
So I left the company a year ago along with some of the top minds in display monetization, most of whom ended up in places like Facebook, LinkedIn, Twitter and other direct competitors to Yahoo.
Marissa should have embraced these bright minds and incorporated their expertise and knowledge into her new native ad and mobile vision. She chose not to and Yahoo display revenue, at least in the short term, suffered as a result.
What I didn’t get then, but understand now, is Marissa most likely made a conscious decision to put the legacy display business on the backburner to focus on building a new, more modern monetization platform capable of driving predictable and systematic long-term growth for Yahoo.
A Former Yahoo Defends Marissa Mayer – Business Insider.
Almost a year ago Google made headlines when word leaked that the company was prepping a replacement for the cookie, the primary technology used to track web users from site to site and aim certain ads at them. This new mobile ad-targeting method is not that replacement. Instead Google is taking the cookie dropped in a mobile web browser and connecting it with the mobile app equivalent of a cookie. Once those are connected, Google will be able to show the same ads to consumers whether they’re using a mobile browser or an app, or recognize consumers who saw one ad in an app and show them a follow-up ad on a mobile site.
Google to Tie Mobile Web, App Trackers for Ad Targeting | Digital – Advertising Age.
Hiding in Foursquare’s revamped mobile app is a feature some users might find creepy: It tracks your every movement, even when the app is closed.
Foursquare Now Tracks Users Even When the App Is Closed – Digits – WSJ.
Twitter’s new “promoted video” ad product, which it recently began testing across its platform, allows marketers to insert video clips into users’ feeds and only pay when users tap or click to watch them.
Twitter’s New Video Ads Impress Marketers – CMO Today – WSJ.
As many as 10% of HBO’s 30 million subscribers are “non-revenue generating.” A new report from Barclays Capital says converting half of those subscribers to paying ones would generate between $72 million and $144 million in cash.
HBO Could Earn More Than $100 Million From Subscribers Who Currently Pay It Nothing.
From a few weeks ago:
blockquote>While giving advertisers even more access to information on a device that already shares location and other data might sound less than appealing, Jain says the technology could pave the way for ads that are ultimately more useful than the sort of just-in-time and app ads that dominate today’s mobile ad landscape.
Google Ventures-Backed Quettra Raises $2.9 Million, So Advertisers Can Know Even More About You | Re/code.
if you want an Internet — which means, in many ways, a world — that isn’t controlled by Google, you must stop using Chrome now and encourage others to do the same. If you don’t, and Google wins, then in years to come you’ll wish you had a choice and have only yourself to blame for spurning it now.
Well, I’m Back: Choose Firefox Now, Or Later You Won’t Get A Choice.
The reality is that there is no other way to increase the signal to noise ratio while increasing the value of the network for users.
Despite a good second-quarter earnings call, Twitter is still labeled as a risk by financiers. People still aren’t clear about what Twitter wants to be when it grows up. CEO Dick Costello will not rule out an algorithmically led newsfeed that would adopt a Facebook-like approach to choosing only to display certain types of content.
Dear Twitter: Don’t use an algorithm for the stream – Digiday.