Huge changes on the Google SERP as colored background for ads replaced with an "ad" icon.—
Jonathan Mendez (@jonathanmendez) December 05, 2013
Looks like mobile ad startup YieldMo has raised $8m from @googleventures
Twitter is charging into something Facebook has been tiptoeing around. Twitter’s bringing retargeting to mobile.
This information appears to be sent back unencrypted and in the clear to LG every time you change channel, even if you have gone to the trouble of changing the setting above to switch collection of viewing information off.It was at this point, I made an even more disturbing find within the packet data dumps. I noticed filenames were being posted to LG\’s servers and that these filenames were ones stored on my external USB hard drive. To demonstrate this, I created a mock avi file and copied it to a USB stick.
I’ve been involved in more adtech financings than anyone else I can think of. So this may be the appropriate time to interject that I have not added an adtech company to my portfolio in two and a half years. I know why there’s a gap, I’m part of it. The purpose of the talk is not an investigation of the gap, but an apologia for it.
An article about lead generation firms in the payday loans space:
New York State’s financial regulator, Benjamin M. Lawsky, sent subpoenas last week to 16 so-called lead generator websites, which sell reams of sensitive consumer data to payday lenders, according to a copy of the confidential document reviewed by The New York Times.
It’s easier to ask for forgiveness than it is to get permission.
Smart TV manufacturer LG, which is embroiled in a controversy after reports that their devices were spying on what channels viewers were watching, has issued a statement.
match rates on Facebook are three times what clients can expect when matching against traditional display ads on the “open Web.” Meanwhile, Facebook’s lookalike modeling product – which uses Facebook’s algorithms to find audiences that resemble existing customers — is “consistently the most efficient form of prospecting.”
Twitter is doing more stuff with TV:
Twitter added a tool for advertisers that will let them target users who are posting about television shows, seeking to capitalize on the way people use its microblogging service.
Apparently the company has been developing its “Music Audience Understanding” product for nearly two years. Lucchese said The Echo Nest is taking the machine learning technology that it uses in music and applying it to other areas. To simplify things, it’s not just able to say, “If you like Song X you’ll probably like Song Y,” but also, “If you like song X you’re likely to be Y kind of person, and therefore maybe interested in Z kind of product.”