With Revenue Roaring, Twitter’s Advertising Team Is Untouched by Turmoil

Ultimately, even if Twitter never adds another user, most analysts expect that Mr. Bain and his team could keep increasing revenue for some time just by showing more and better ads to current users, especially internationally, where very few ads appear in the main feed.

via With Revenue Roaring, Twitter’s Advertising Team Is Untouched by Turmoil – NYTimes.com.

YouTube’s 2013 Revenue: Not Good

Citing two sources, Efrati said gross revenue for Google from YouTube was $3.5 billion in 2013. After payments to partners, net revenue was only $1.5 billion. Efrati said YouTube is profitable.

The $3.5 billion is significantly behind forecasts. eMarketer thought YouTube would do $5.6 billion in gross revenue in 2013. In 2012, Citi analyst Mark Mahaney predicted $3.6 billion in gross revenue, and $2.4 billion in net revenue.

via YouTube’s 2013 Revenue – Business Insider.

Case Study: Gannett’s monumental task — A content management system for all

Good case study on content management systems at Gannett:

In 2011, Gannett Co. owned more than a hundred newspapers and television stations – each with its own website. To publish its online material, the company was supporting about a half dozen content management systems.

via Case Study: Gannett’s monumental task — A content management system for all | Poynter..

Dropbox Does Carrier Deal To Be Preloaded On Handsets In Europe

Using time tested biz dev deals to drive marketshare gains:

Another path it’s evidently pursuing in a bid to survive the platform wars is partnerships. On that note, the company has just announced it’s teamed up with European carrier Deutsche Telekom to get its app preloaded on handsets in markets in Central and Eastern Europe starting in October.

via Dropbox Does Carrier Deal To Be Preloaded On Handsets In Europe | TechCrunch.

Adobe’s Search Ad Report: U.S. Search Spend Up 9%, Google CPC Up 4%

Adobe today released its latest ad data report for search ads. Based on what the company is seeing on its Marketing Cloud, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, which includes the traditionally stronger fourth quarter, Adobe expects that spend will increase between 10 and 12 percent.

via Adobe’s Search Ad Report: U.S. Search Spend Up 9%, Google CPC Up 4% | TechCrunch.

The next big trend in online retail? On-site ads

Three years ago, selling ads on an e-commerce site was a cautious experiment. Retailers worried ads would simply send the shopper elsewhere, rather than converting them into a customer. Now, most sophisticated e-commerce operations – from Wal-Mart and Target to Sears, Sports Authority, and Toys R Us, have a media sales and audience monetization team, Opdyke says. Eight out of ten US retailers now use display advertising, featured products and sponsored links to advertise the wares on their sites, according to a recent study by OC&C Strategy Consultants.

via The next big trend in online retail? On-site ads.

Ads On Cups and Cutlery Next Big Winners In Meeker’s ‘Time Spent’ Analysis

Time spent is a proxy but you have to really understand what’s going on and the way you do that is dive into the data and look at all the metrics together.  It’s not really that different than traditional equity research.

 

The point is that time alone is a very blunt — and inaccurate — way to allocate money across media and devices. Here’s why:

Not all media activities are equal. (a quality argument)

Massive, efficient reach matters.

Reach into local markets and niche audiences matters.

At the end of the day, the media has to convert and show effectiveness.

Time spent with something doesn’t make it ad media

via Ads On Cups & Cutlery Next Big Winners In Meeker’s ‘Time Spent’ Analysis 07/03/2014.