Link Round Up Sept 30

Display Advertising and the Integrated Marketing Stack – Digital Marketing Blog by Adobe

Rebranding “time on site”: Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews — Gigaom

Native Ad Startup Sharethrough Raises $10 Million – Recode

Spyware executive arrested, allegedly marketed mobile app for “stalkers” – Ars Technica

What advertisers should know about Facebook relaunching Atlas: “Cross-device attribution is a huge part of this because it’s the one piece Facebook has that no one else does.” – Digiday

The founder of NinjaVideo went to prison for 16 months. Now she’s putting her life back together – NYTimes

One secret to the success of Quartz, BuzzFeed and Gawker: They look at news as a service — Gigaom

Link Round Up Sept 29

Some big hairy questions for advertising and marketing technology | Darren Herman

Om Malik on Twitter: “Looks like @pinterest is changing its privacy policies to keep up with “promoted pins” push. – Twitter

Can a hot, new social network survive without advertising? – Fortune

Online music stores like iTunes are seeing sales drop — but those revenues are being replaced by the boom in streaming services like Spotify and Pandora. – Recode

In order to access Facebook, users must agree to allow Facebook to track users, even when they aren’t on Facebook, for advertising purposes. – WSJ

Facebook Launches Atlas Ad Platform for Web, Mobile, Apps – Recode

The risk/reward of being in the iPhone case business: In 2011, Hard Candy spent $50,000 on a 4s case prototype that turned out to be wrong. -Racked

Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools – Marketingland

Yishan Wong (CEO of Reddit) on ad supported user generated media sites: all user-generated content sites inevitably have ads on them. – Twitter

Link Round Up Sept 26

Ad-free social network Ello surging in popularity | Circa News

Twitter to Launch Targeted Ads for Movies (Exclusive) – Hollywood Reporter

Pinterest To Launch New Ad Targeting And Conversion Tracking Features | TechCrunch

Podcasts are back — and making money – The Washington Post

Thoughts On Alibaba | John Battelle

Common Misconceptions About Alibaba – WSJ

Google’s Confidential Android Contracts- new requirements for many partners: pre-install more Google apps (as many as 20), place more Google apps on home screen, and make Search more prominent – The Information

Link Round Up Sept 25

Data feedback loops: Amazon Looking To The Wisdom Of Crowds To Find New Authors – TechCrunch

Data feedback loops: Complaints from travelers on review websites like TripAdvisor influence blueprint for renovations – NYTimes

In 2018, internet advertising in India will be just like 2013: promising but small – Quartz

Brand Publishers That Want to Own Their Data Are Ditching Facebook for Microsites – Adweek

Mobile app deep linking: Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web – TechCrunch

Big brands want ‘nothing to do with’ incentivized ads on mobile games – Venturebeat

Good luck: This new content site will automatically distinguish itself in the crowded digital media market by “dealing with original ideas.” – Quartz

CPG Brands Adopting Programmatic, Now Second Behind Retail – Mediapost

Link Round Up – Sept 18

Epsilon CEO: Buying Conversant [ValueClick] Will Help Connect Cross-Channel Dots – AdAge

Google’s Knowledge Vault has pulled in 1.6 billion facts to date – ( August) New Scientist

LinkedIn on how they plan to use Bizo, which they recently acquired – (August) BI

New Twitter ad features: audience list upload capability, better audience management tools, new supported ID types for creating audiences (mobile ad IDs and phone numbers) Twitter Blog

Apple is doubling down on its attempt to differentiate itself from Apple where they have a true advantage: user privacy – BI

Link Round Up – Sept 16

Pando on the dilution of journalism: The slimy rise of the “brand journalist” – Pando

Algos and math– This Is How An Ad Gets Placed In Your Facebook News Feed – Buzzfeed

I typically don’t focus on this type of malware but this was interesting: Copies of malware used by intelligence agencies to spy on journalists – Hacker News

Apple paid Universal and U2 an undisclosed lump sum for the exclusive window to distribute the album free of charge – WSJ

Flipboard fuses interactive mobile ads into its personalized magazines – VentureBeat

Apple going long on consumer privacy because it goes directly at Google’s weakness- Tim Cook Says Apple Has Never Shared Data: “You’re Not Our Product” – Gizmodo

“Missed call” ad units: Why Facebook Is Totally Rethinking Online Ads in Africa and India – WIRED

Link Round Up – Sept 12

Tab dumping!

Mobile app marketplaces are getting more efficient so very few apps are unassailable
Tom Tunguz

What we learned during Facebook outage: 16% of traffic could’ve been directly attributable to Facebook – Chartbeat Blog

Slides on best times to post on social media and how to influence virality – Buffer

A look through the data permission requirements of Facebook Messenger’s Android App – Huffpo

Who has the traffic, and to whom do they give it? Mobile shuffled the deck, but it doesn’t alter the problem. — Benedict Evans

Messenger appears to have more spyware type code in it than I’ve seen in products intended specifically for enterprise surveillance

EBay Prepping new mobile ad network to reach the app’s roughly 4.6 million daily visitors – WSJ