People said the same thing about Google Adwords. The big difference here is the persistence of Google search vs the persistence of individual mobile games, which haven’t shown to be very durable.
King’s business is dependent on its one star product; although the company has more than a hundred titles, almost eighty per cent of its revenue comes from Candy Crush.
via James Surowiecki: What’s Next for the Makers of Candy Crush Saga? : The New Yorker.
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